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What Is Content Marketing? An Explanation in 5 Images [INFOGRAPHICS]

Businesses and organizations across the globe are using content to build awareness, generate leads and delight customers. And with so much hype and growing budget centered around content marketing

Source: www.socialmediatoday.com

 
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5 Steps for Responding to a Social Media Crisis

Social media is a volatile place. What moves people to action one day might bore them the next, and what’s seen as funny and tasteful to one person might be seen as objectionable to another. The reactions of your followers are difficult to predict, and your posting activity is controlled by humans, so no matter how hard you try, you’re going to end up making some mistakes.

There are different types of mistakes that can be made on social media. You might publicize something that was meant to be private. You might make a typo or post an incorrect link and fail to proofread before sending. You might post something with full understanding and the best intentions, but with a negative backlash from your audience.

The bottom line is that mistakes happen, and sometimes those mistakes will lead to a social media crisis, putting your brand in a vulnerable and difficult position. Some crises are so intense that it seems you may never recover, but countless major national brands have faced social chaos and emerged gracefully. If you find yourself in a particularly tough situation, follow these five steps to dig yourself out of it:

Source: www.adweek.com

 
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9 Startling Market Statistics You Need to Know

Marketing is all about adapting to constantly changing technologies, strategies and norms. A great deal of creativity, skill and knowledge is required to navigate these murky waters and come out on the other side with fresh ideas to jumpstart marketing practices.

To inspire innovation and disrupt your current schemas of understanding, check out these nine surprising statistics. This will change how you think about marketing.

Source: www.entrepreneur.com

 
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Why no one is sharing your content [and 3 strategies to fix it]

Are you embarrassed by the social sharing counts on your blog posts? Do you hit publish… only to hear crickets?

If you’re not getting many – or any – shares for your content, there is one bright spot: You’re not alone. I’ve seen hundreds of good, even great blog posts with single digit share counts. On any given day, thousands of unshared updates stream through my social media accounts.

As you know, there’s a tremendous amount of content getting published. If you’re not getting any sharing love, consider what you’re up against. This infographic from Domo  outlines the situation well. It shows how much content is published every minute. And it doesn’t even count the 2 million blog posts published every day.

Source: blog.scoop.it

 
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3 Eye-Opening Stats About the Most Shared Quizzes #Infographic

More and more top-tier publishers and brands are creating social-optimized content with the Playbuzz platform every day. Today the core of the Playbuzz network consists of over 5000 digital media properties that cover the gamut of niche interests and verticals.

These guys are successfully amplifying their reach and increasing audience sizes with their amazingly engaging content in formats optimized for social media. Some 60,000 items of content have been published and distributed for free via the Playbuzz platform so far.

Source: blog.playbuzz.com

 
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