Come October and brands plunge right into marketing their products and services for Halloween. According to the National Retail Federation, Halloween spending will reach $8.4 billion this year on decorations, candy, costumes and even the odd visit to a haunted house.
The best Halloween campaigns last year were clever promotions and contests with a heavy focus on video. This year – still unclear. So, here are just a few tricks (as treats) you can put in your bag to create a great social media campaign for your brand.