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4 Brands Using Holiday Pinterest Gift Ideas To Create Sales

Tis’ the season for pinning! Whether you are looking for a DIY ornament project or need the recipe to your favorite treat, Pinterest is one social media platform that allows you to easily find both. Beyond crafting and cooking, Pinterest is also one of the top resources for shopping this holiday season. Recently, Curalate ran a study to detect the most popular item on Pinterest and found that a pair of J.Crew camping socks were the hottest item on the site. The study also showed that 3 out of the top 5 items in their study were sold out in the color that was pinned. Given the visual nature of Pinterest, it makes for an effective marketing tool for e-commerce and retail companies.

Out of all the major social media networks, Pinterest users spend between $140 – $180 in the online check out as opposed to Facebook and Twitter users who spend around $60 – $80. To fuel the shopping machine, nearly 79% of department stores have Pinterest accounts and are running campaigns on the platform during 2014.

Throughout the year, Pinterest has made its site more appealing for brands and has added features that allow more measurable goals to be set for this year’s holiday campaigns. The addition of Promoted Pins and easy access to account analytics data for business accounts allows brands to easily assess their ROI and improve their strategies.

Overall, brands on the Pinterest are taking advantage of the platform to feature holiday gift guides and act as a helpful resource that aids the shopping experience for users. While every company has approached their gift guide differently, there are a few that have really differentiated themselves from the competition to make it on to my “Nice” list when it comes to Pinterest:

Source: www.business2community.com

 
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Social Media Benchmarking: What to Measure

A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, we’ll review the metrics and benchmarking tactics used to judge social media marketing performance.

First, it’s crucial to understand where social media fits into your marketing strategy. What you or your company decide to measure ultimately depends on your business goals—goals that every business has, but are uniquely different to accomplish. Are you trying a to develop a community where people come to collaborate and discuss content? Or, are you trying to capture visits to your website in hopes to increase conversion? Are you B2B or B2C?

All these factors play a strong role in what you decide to publish, monitor and measure.

Source: www.business2community.com

 
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How Content Marketing, SEO, and Social Media Work Together

Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony.

Source: getprismatic.com

 
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7 Ways to Get Non-Marketing Employees to Blog

It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis.

But when it comes to creating content outlining your organization’s expertise – getting more technical or non-marketing staff to put what they do into words is a sizable challenge. Not everyone can be a writer, and not every writer has the knowledge or capacity required to create the right content. So what can be done?

Source: blog.hubspot.com

 
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7 Predictions for 2015: How Design Will Impact Your Life


Today’s landscape of design and technology is impressive, to say the least. 2015 will be a hallmark year as more companies adopt the cloud allowing creatives a…

Source: www.slideshare.net

 
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