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What Brands Can Learn from the Best and Worst World Cup Tweets

Nearly two weeks have passed since Germany edged out against Argentina to win the 2014 FIFA World Cup, and as the dust settles, we are beginning to see how social media impacted the world’s most popular soccer game. A record 618,725 tweets per minute were sent when Germany scored its last minute goal during extra time, and many estimate that the 2014 World Cup will be the most tweeted about event in Twitter’s history.


Throughout the tournament, corporate marketing campaigns attempted to grab a bit of attention amongst the clamor to propel their own brands forward, and there were a few good lessons to be found in those tweets. Some had it down to a re-tweeting science, others… not so much.

Source: www.socialmediatoday.com

 
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Ten Years Of Local Search Data Accessible With Yelp Trends Tool

Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million local reviews to the site.


Today, Yelp announced that they will be giving everyone a look at ten years worth of review content with a new tool called Yelp Trends.


From food trends to popular slang to short-lived beauty fads (Brazilian blowout anyone?), Yelp Trends searches through words used in Yelp reviews to show you what’s hot and reveals the trend-setting cities that kicked it all off.


The wealth of data availabile in Yelp Trends is made possible by surfacing the information about consumer trends and behavior shared in user contributed reviews.

Source: www.searchenginejournal.com

 
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How to Increase Your Pinteresting Visibility

Pinterest is a favorite among brands due to the selling power of the pinning paradise platform. (Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest.


The visual bookmarking network will sell products and drive traffic, but it is the marketer’s job to get the right content to flourish and gain visibility.


Follow these 10 tips for increasing your brand’s Pinterest visibility and watch as the repins start pinning on!

Source: www.business2community.com

 
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17 Must-Dos to Get Your Content Read [INFOGRAPHIC]

A 17-step checklist of key tactics that will optimize and target your blog content to get in front of the people who matter, and generate leads.

Source: www.socialmediatoday.com

 
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Here’s How You Should be Optimizing Your Blog for ROI (Infographic)

There seems to be an endless supply of opinions today as to how marketers should be measuring, and actually generating, ROI for their  content campaigns.

Source: www.business2community.com

 
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