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How Moms Use Smartphones to Shop

oms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.

The survey of 1,000 moms in the US who own smartphones found the majority of moms use their devices to get product ideas (55% say they do so), compare product features (56%), get product recommendations (58%), compare prices (68%), and find coupons/deals (59%).

Source: www.marketingprofs.com

 
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Seven Tips for Creating Credibility for a Marketable Website

Whether you’re a small business marketing to local shoppers, a large organization with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no day at the park. It’s easy to get wrong.

Luckily, a lot of the mistakes you might make have simple solutions. The following are some of the best ways to avoid some of the worst mistakes.

Source: www.marketingprofs.com

 
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3 Inbound Marketing Insights You Need to Know

Inbound marketing, on the level it’s done today, just wasn’t possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes.

Source: www.socialmediatoday.com

 
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The Difference Between Content Marketing & Inbound Marketing

It’s fair to say that the world of marketing is a melting pot of divergent and distinctive thoughts and opinions. While certain aspects of promotion and publicity can be considered cold hard facts, some facets are very much open to interpretation by individuals and agencies working within the industry.

When it comes to determining the difference between content marketing and inbound marketing, everybody seems to have their own point of view. Some believe they are the same, others think they couldn’t be more dissimilar while a select few don’t have a clue.

Even though the difference between content marketing and inbound marketing might never be agreed upon, it is possible to define and separate the two, right here, right now.

Source: www.semrush.com

 
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3 Content Marketing Best Practices Which Aren’t Best Practices At All

Content marketing best practices are aim to help content marketers leverage the Internet. What happens when these techniques gone so wrong and backfired?

Source: www.schoolofcontent.com

 
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