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How Voice Apps will Change E-Commerce Forever

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you.

Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers in both e-commerce and search — Amazon and Google.

Source - Read More: blog.kissmetrics.com

 
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Facebook Announces New Ad Options for Car Dealers

It may not seem an immediately obvious conclusion, but a lot of people are using Facebook in their search to buy a car.

I mean, it makes sense, people are using Facebook for almost everything these days, at least in some capacity – but most are probably not aware of just how influential The Social Network can be in the vehicle purchase process.

According to research released by Facebook earlier this year, digital platforms influence some 70% of all auto sales, while social media alone is set to influence 40% of auto sales by 2020. Instagram’s also popular among those looking to buy a car, making Facebook more broadly a key platform for automotive sellers as they look to connect where their customers are active.

Catering to this, Facebook has this week announced two new ad options for auto companies looking to maximize their messaging across platform.

Source - Read More: www.socialmediatoday.com

 
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How Facebook can make your business a hit across borders

AS the world increasingly goes mobile, the opportunity to grow your business by connecting with new customers from around the globe is bigger than ever. And today, Facebook announced that more than 1.2 billion people on the social media platform are connected to a small business in another country.

Following the launch of the cross-border solution last year, the social media giant has now rolled out four new solutions aimed at assisting businesses to expand internationally.

Source - Read More: techwireasia.com

 
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Social Media Marketing Mistakes That Will Drain Your Budget

In the past, it was unavoidable to see at least one post a day about how having a website is a must when you are running a business. Today, the same applies to social media platforms. Social media marketing has become a popular playground for businesses striving to promote themselves.

And, you know how it goes with favorite playgrounds, they are usually overcrowded. Quite often, SMBs jump right into the social media marketing game and make common mistakes that can potentially cost them greatly in the long run.

Here are the common mistakes businesses make with social media marketing and what you should do to avoid them.

Source - Read More: www.social-hire.com

 
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The 10 Most Important Social Media Metrics to Monitor

Trying to prove the value of your social media marketing? Here are the 10 most important social media metrics to monitor.

Source - Read More: mention.com

 
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