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Promoted Pins: Now available in Canada

Pinterest is popular in Canada! In fact:

– In 2015, the number of Pinners in Canada increased by 50% YoY
– More than 4.4 billion ideas have been saved by Canadian Pinners
– Every day, Pinners in Canada save 3.9 million Pins
– The most popular categories include: food & drink, DIY & crafts, women’s fashion, home decor and hair & beauty

Source: business.pinterest.com

 
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New Facebook feature lets you find nearby Wi-Fi

Facebook appears to be testing a new feature that lets you find nearby wireless hotspots. Not long ago, Facebook started asking Pages to list Wi-Fi locations at their physical addresses. It seems this is the backbone that the information is built on, but it might also lend itself to some inaccurate results. Europe, are you ready? …

Source: thenextweb.com

 
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How Consumers Find and Use Online Reviews for Local Businesses

Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal.

The report was based on data from a survey conducted in September 2016 of 1,062 adult consumers in the United States.

Half of respondents say they check online reviews of local businesses regularly, up from 33% in 2015.

Source: www.marketingprofs.com

 
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Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year #facebookads

According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page and 62 percent are buying Facebook ads. It also estimates there are in excess of 2.5 million US businesses paying for ads or boosted posts on Facebook, spending on average $1,500 per year.

The survey population consists of a mix US businesses, a subset of which qualify as small businesses. However, some of the respondents have significant annual media and marketing budgets of more than $100,000 and represent larger-spending advertisers.

Source: marketingland.com

 
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Twitter Releases New Christmas Shopping Data for Australian Users #Infographic

Twitter has released a new infographic looking at Christmas shopping behaviors among Australian users.

Source: www.socialmediatoday.com

 
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