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How the ‘Internet of Things’ is changing digital content marketing…

The emerging capability of networked devices to sense and interact with each other and their environments, also known as the Internet of Things (IoT), is bringing undeniable changes. According to a report by Gartner, between 2015 and 2020, the IoT devices will increase, globally, from nearly 5 billion to 25 billion devices. If you choose to believe Intel, that number is already at 15 billion and could reach 200 billion devices by2020. Whether we like the idea of it or not, the Internet of Things is going to be a huge part of all of our lives in the years and decades ahead.

Source: www.creativedigest.co.uk

 
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5 Ways to Make Your Content Marketing More Effective

According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend. But not all content marketing is created equal. While some is instrumental in fostering brand awareness, leads, and/ or sales, others fall short.

Source: www.huffingtonpost.com

 
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The World’s Friendliest Influential Social Media Experts #infographic

Social media marketing experts are expected to talk the talk and also walk the walk.

But, how would you know which ones would respond if you reach out to them?

We took the initiative to examine one of the most interesting parameters on social media – who are the social media experts that use twitter to engage on a personal level, and actually talk with people?

Source: twtrland.com

 
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8 Strategic Steps to Improve Digital Marketing Results #Infographic

Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line.

Digital marketing is one such channel that deliver results and according to surveys, up to 40% have already achieved considerable savings from promotion and generating business leads. With doors opening like this, no wonder 28% of business owners are shifting their budgets from traditional to digital marketing strategies – and so should you starting with these 8 steps.

Source: www.business2community.com

 
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The Guide To Using Multiple Blogging Platforms In Your Content Strategy

Facebook recently launched a new pilot program called “Instant Articles” that allows select publishers to upload articles directly to the NewsFeed.

LinkedIn has already built a publishing empire by allowing users to do something very similar, and sites like Medium and (to a lesser extent) Google+ are centered around exactly this kind of self-publishing.

This leaves dedicated company blogs in a strange place.

They are still necessary to act as a hub for all of your content and as a dedicated place where you control the design and benefit from the close association between your brand and the material you produce.

Source: www.business2community.com

 
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