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Master This Storytelling Technique to Create an Irresistible Content Series

Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Source: www.copyblogger.com

 
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Why You Need A Social Media Content Calendar For Your Business

Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting.

Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it.

Source: blog.hootsuite.com

 
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Social Update #16: Facebook Advertisers, Medium vs. Tumblr, Michael Kors on Snapchat


This week we look at Facebook’s launch of it’s new mobile ads manager, the brewing rivalry between Medium and Tumblr and Luxury fashion brand Michael Kor’s foray into Snapchat.

Source: www.youtube.com

 
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Twitter Experimenting With Analytics For Individual Tweets

Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are performing.

Several members of our staff have seen the new wrinkle, a bar graph next to the standard action icons on their Twitter timelines. Here’s how it looks:

Source: marketingland.com

 
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5 Big Ways to Make Your Micro-Video Stand Out

Video micro-content might have seemed like content marketing’s embarrassing little brother at some point — cute yet inconsequential. But times have changed. As smartphone use has ballooned and attention spans have narrowed, creating entertaining clips around a brand’s products or services is becoming increasingly common.

At the same time, success isn’t guaranteed. In a recent 2015 outlook, marketing firm MillwardBrown noted that only the most savvy brands will excel at video micro-content.

“Ads on these platforms must be immediately captivating and entertaining, as consumers on these sites expect creativity,” the firm wrote.

Source: www.entrepreneur.com

 
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