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The Un-Tapped Value of Employee Social Capital

Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on.

Let’s forget the public giants, Facebook and Twitter, for a moment and focus on the social media technologies that connect employees of large companies to each other, inside the company. In this scenario, social paradise is when your social technologies (think company blog and micro-blog), are adopted by your employees and help form social capital among 10s or 100s of thousands of them on a global scale, like at my company, Dell.

Why should you care? Social capital (really not an oxymoron!) is a critical fuel for corporate knowledge sharing, innovation and growth. What company does not want that?

Source: www.businessesgrow.com

 
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Can Marketers Predict and Measure Influence, Down to the Dollar?

Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand?

Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media? Marketers have been wondering about this for years. In his 2012 book Return on Influence, Mark Schaefer predicted that companies would seek to assign dollar values to influencers.

Even then, Schaefer saw influence as having a direct and measurable impact on the bottom line. “As companies begin to connect the dots between online influence and offline activities, real dollar values can be placed on customers and the demonstrated impact of their influence.”

Source: www.businessesgrow.com

 
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You’ve Got Great Content–Now What? #contentmarking

You’ve probably heard the old adage, “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” Well, what about, “If you have great content and no one watches it or reads it, does it exist?”

Source: www.cmo.com

 
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Why Content Marketing Will Never Go Out of Style

Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year.

So how do you market today, when everyone can easily choose to ignore you?

Source: www.searchenginejournal.com

 
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3 Brands, 3 Social Media Strategies for #Halloween #marketing

The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.

You can count on Halloween to bring out the creativity in consumers – and in brands, too. In years past we’ve seen marketers go dark and devilish, embrace the afterlife, and haunt customers’ homes.

Microsites and display ads are a popular choice for promoting products in the context of Halloween, but this year’s offerings also rely heavily on social media. Here are a few of favorites, and a look at the strategies behind them.

Source: www.clickz.com

 
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