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Facebook says it’s running out of places in News Feed to show people ads

Facebook makes mountains of money through advertising — $6.2 billion last quarter alone, to be specific.

But as the company took analyst questions Wednesday in the wake of yet another glowing earnings report, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a relative non-factor for predicting Facebook’s future revenue growth starting this time next year.

Translation: Facebook is about to max out on the number of ads it can show users inside its flagship product, which means it will need to find other ways to grow the company’s ad business moving forward. Simply increasing the number of ads it shows people will not be an option.

“The optimal ad load is really a mix of art and science,” Wehner said. “We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.”

This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means.

So what does it mean?

Source: www.recode.net

 
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4 Successful Influencer Campaigns You Can Model #InfluencerMarketing

Do you want to improve awareness for your business?

Have you considered collaborating with influencers?

Working with influencers to promote your product or service to their audience is an effective way to meet your marketing objectives.

In this article, you’ll find four influencer marketing examples and ways to connect with influencers.

Source: www.socialmediaexaminer.com

 
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20 Writing Mistakes Even Native Speakers Make #Infographic

Is it true that English native speakers make even more grammar and writing mistakes than a lot of non-native speakers? Please let us know what you think.

Source: www.grammarcheck.net

 
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Google expanded text ads are live, and device bidding & responsive ads for native roll out

The day has come: Google has officially launched expanded text ads. The extra-long ads with double headlines began rolling out across devices Tuesday morning. The rollout comes along with the availability of device bidding and responsive display ads for native that were first announced at Google Performance Summit in May.

Source: searchengineland.com

 
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The Recipes for Content Marketing Success #Infographic

Views of food-related content  and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us watch cooking videos on YouTube, Millennials watch 30% more than any other demographic.

Source: www.marketingprofs.com

 
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