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5 Ways a Mobile-First Strategy Can Integrate Online and Offline Marketing

With the large and growing number of mobile users, companies should find ways on how to optimize their brand on customers’ mobile screens, with the consumers’ convenience in mind.

Source: www.adweek.com

 
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Meerkat Founder On Getting The Kill Call From Twitter

Meerkat founder Ben Rubin has criticized Twitter for only giving the live streaming startup two hours’ notice before pulling the plug on access to its..

Source: techcrunch.com

 
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Stop Building Marketing Platforms For Marketers

As marketers, we have nearly 2,000 marketing technology products to choose from across 43 different categories. The staggering number of vendors available to us has more than doubled since last year. We can email, tweet, track, engage, predict, analyze, attribute, optimize and more. There is now a layer of technology (or even multiple technologies) between each and every interaction we have with the buyers we’re nurturing through the purchasing process.

Source: marketingland.com

 
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Google Officially Launches The New Search Analytics Report In Webmaster Tools

Google officially launched this morning the new Search Analytics report within Google Webmaster Tools.

The Search Analytics report will ultimately replace the Search Queries report in about three-months when Google removes the Search Queries report from the feature from the tool. Search Analytics does pretty much everything the Search Queries report did plus gives you a lot more data and filtering options. Google has been working on it for a long long time, opening up an alpha test to webmasters back January and then webmasters being approved for that test in February, with another roll out in mid-April.

Source: searchengineland.com

 
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Google Shuts Down PageSpeed Service For Accelerating Websites

 Google is shutting down PageSpeed Service, its hosted solution for optimizing websites for faster delivery, on August 3. Developers have until then to change their DNS settings or their sites won’t be available anymore.

Source: techcrunch.com

 
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