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How To Turn Your Customers into Brand Fans: 3 Examples #contentmarketing

Is there anything better for you as a marketer than having your customers share their passion for your company or product?

Not much.

In the content marketing space, we spend a lot of time (maybe too much time) focused on brand awareness. We don’t focus enough energy on using content to turn our customers into advocates or strengthen their evangelism for our brands.

Source: contentmarketinginstitute.com

 
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7 Current Design Trends Every Marketer Should Know

Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re in a foreign country and you can’t understand or speak the language, but you somehow have to navigate it all. 

Luckily, it’s easy to save yourself from feeling lost in the next design project you’re collaborating on — you’ve just got to do your homework.

This article is a great place to start your research. Compiled just for marketers, here are the top current graphic design trends you should know about. 

Source: blog.hubspot.com

 
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The Psychology of Sponsorship – 7 Content Marketing Opportunities

Sponsorship, the acquisition of rights to affiliate or directly associate with a product, person, organisation, venue, cause, team, league or event, is a rising star in the marketing mix, worth $51BN+ globally and growing at 4%+ annually. But despite exciting new digital opportunities for activating (bringing to life) sponsorship deals – live, on-screen and in situ – little attention from digital marketers has been given over to sponsorship. The upshot is sponsorship remains a silo seperated from digital marketing, despite opportunities to fuse the two.  What then are the top digital activation opportunities in sponsorship?

To digitally optimise sponsorship, it helps to understand the basics of how sponsorship can work as an effective marketing tool, so here’s a quick primer on the psychology of sponsorship that outlines 7 digital opportunities in sponsorship using a behaviourist take on Kahneman’s ‘Thinking, Fast (System 1) and Slow (System 2)’ model (that I’ve been putting together for an upcoming conference paper on the Digital Future of Sponsorship). If you want to skip the psychobabble, and jump the end for a summary of the 7 opportunities, feel free!

Source: digitalintelligencetoday.com

 
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How to Write Better Content for Social Media

Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.

But, (yes, there is always a “but”) as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs.

As a result, you must know whom you are going to share your content with. Here the trick comes: always optimize your writings for each social network.

Do you know the typical audience of each social network? The fact is, not all of them are equal. Let’s take a look at today’s most popular social media:

Source: www.convinceandconvert.com

 
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Banner Ads Must Die!!! #marketing

Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing.

I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more.

They suggested some outdated marketing tactics including over-promotion, quantity over quality and a lack of courage. And those are all good ones.

My advice of which marketing tactic was like the walking dead: banner ads!!!

Banners. Must. Die!!!

Source: www.b2bmarketinginsider.com

 
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