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Pitching the Perfect Image: A Look at Top Publishers’ Image Sizes

There’s no denying the power of visuals — including at least one image in your post can double your shares while also helping your audience retain more information than with text alone.This is especially true in the PR and media world. When pitching a story, many more PR pros are including images and infographics in the hope of getting a hit.

Source: blog.hubspot.com

 
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How to Hire a Social Media Manager: The 12 Bedrock Habits That the Best Managers Have in Common

What makes a great social media manager?
More specifically, what habits make an effective social media manager?
What do the best social media managers practice every day that makes them amazing at what they do?

Source: blog.bufferapp.com

 
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4 Ways to Build Content Marketing Authority with SlideShare

Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be overwhelming. Amongst all the content that brands, publishers and consumers create, only the most authoritative sources are able to capture consumers’ attention.Why is authority important in content marketing? Authority engenders trust, confidence and can motivate people to take necessary next steps.

Source: www.toprankblog.com

 
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Why Design Is Important for Content Marketing

Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.

Source: www.business2community.com

 
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3 Branding Mistakes You Absolutely Must Avoid for Ultimate Success

There’s so much consideration that needs to go into effectively branding and marketing your business.

A lot of mistakes can be made along the way, including not capitalizing on sales opportunities, or failing to provide a valuable — potentially life long customer with the best experience possible. These types of mistakes can lead to bad reviews or a missed opportunity to have a client generate some positive word of mouth for you, but you can recover from these types of issues.

Below are some big branding mistakes to avoid. If you don’t get them right from the start, or slip up along the way, these mistakes will mar your business’s reputation forever.

Source: smallbiztrends.com

 
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