Twenty years ago, Bill Gates said that “content is king.” His words turned into a global motto for content marketers, SEO experts, and social media specialists. Are his words still valid today? We got rid of bad black hat link building strategies. We focused on good, relevant, high quality and shareable information. Thus, content as we know it is on top of its game.
The rise in technology put new marketing tools and platforms within our reach. It led content to become more than well-selected and well-presented words. It turned it into an instrument used to engage users, keep them close, and make them loyal to your brand.
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