For years, soft drink brands have helped set the pace for marketers across the globe. The reasons why shouldn’t surprise you. Today’s leading soft drink brands dominate the universal beverage market.
To help build loyalty, globally known brands like Coke, Pepsi, and Red Bull are keeping pace with content marketing tactics. If you are a regular Content Marketing Institute reader, you’ve probably noticed we’ve kept a close eye on Coca-Cola’s Content 2020 manifesto — a strategy that’s earned the brand praise from marketers across the web.
With this week’s unveiling of Coca-Cola Journey, we thought now might be a good time to take a look at how today’s soft drink market leaders put their own spin on content marketing.
Brian’s comments: Interesting article on a battle that has gone on for years.
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