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Content Curation your secret weapon – Drive Traffic & Find New Customers

Using Content Curation To Find New Customers.

 

 

Content Curation for you blog

Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.

As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.

Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.

Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.

Here are 3 areas that when done correctly can drive new traffic to your business or brand?

1. Curating Content / Posting on Scoop.it

The chart below are the views I receive directly to my curated posts on my Scoop.it topics. You can see even if I take a break in curating/posting my daily views continue to grow, this is because Scoop.it posts receive traffic from many sources including a ton of search engine traffic.

 

2. Social Media

The first chart shows the number of daily post for my Twitter account @marketinghits
(Note in this example that 95.5% of my tweets are posts coming from Scoop.it topics)

As you can see by posting content rich tweets I receive many mentions and retweets daily.

 

Twitter follower increase for Oct.

 

3. Exporting Scoop.it posts to a WordPress site.

My companies blog http://marketinghits.com/blog

One of the factors to consider when setting up the export of your Scoop.it posts to your WordPress site/blog is the Scoop.it feature of (redirects to original source) this option is only available with the Pro ($12.99/month) or Business ($79/month) plans. What it does is your WordPress post source link will be directed to the original site the content is from and not your Scoop.it page. This can help with retweets, likes and pins of your blog content.

As you can see from the chart below I receive steady traffic to my blog because of the curated content that is exported from Scoop.it into the blog.

Where my blog traffic comes from?

Again “Content is King” and Google loves content.

If you would like help setting up a Scoop.it traffic generator for your company. Contact Brian at 1-888-535-9139 or Email Me ideas@marketinghits.com

 

 

 

 
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  • http://www.techwombat.com/ Tech Wombat

    Great post. I’ve only been using Scoop.it for a short while now but I can already vouch for everything you’re saying here. And beyond that, it’s really just a lot of fun, too.

    • BrianYanish

      Thanks. I totally agree. Do you use it to feed a blog?

  • http://www.MasterNewMedia.org/ RobinGood

    Hi Brian, thaks for sharing these valuable tips. I was curious to know how do you handle the issue of duplicate content that takes place when exporting your Scoop.it channel content to your WP blog. Don’t you have then both your Scoop.it public magazine page and blog having the same exact content?

    Thank you in advance for sharing your experience and advice.

    • MartinSellingzoe

      Robin,
      There are a few ways to manage duplicate content I learned from the SEO guru Bruce Clay. First is to hope you have enough difference in wrapper between Scoop.it and your site. These days post Panda you may not. The old rule of thumb was you had to have 30% unique content. Most could get 30% difference from difference in wrapper (the code difference between Scoop.it and your WP blog).

      Now not so much. In fact, I would double that number to around 60% unique content to be safe. Panda allows Google’s machine code readers to fly, so the “see” mo better faster now. Since your wrapper is going to provide about 20% unique spiderfood you have some work to do on the content. Here are ways to avoid the duplicate content issue I’ve used:

      * Rewrite the content some. If you are using auto-feeds this is hard. Since you are going to pick up some difference from your code, I would either rewrite or add to what you move in from Scoop.it. Matt Cutts posted a video the other day saying commenting on copied content was allowed. If you add or rewrite 50% of the content coming in it is essentially new content, but so much work may defeat the advantage of bringing it over in the first place.
      * No Follow the sections of content on your site with the Scoop.it content by putting it into easy to identify folders and then use robots.txt to disallow a spider visit. You don’t want Google to split your PR between Scoop.it and our blog (and believe me they will if they detect substantial copying that is YOUR content).
      * Within a site I use canonical urls to alert the spider to when I need to dupe content, but, since you are bringing in content, cononicals aren’t going to help.
      * The last option requires programming horse power. We are working on an open source social CMS product at Atlantic BT right now called SpinSnip. SpinSnip labels paragraphs so you can easily “spin and snip” them into new content arrangements. If you have programming resources you can achieve the same thing.

      Once you have paragraphs labeled create business rules on how to rearrange the blocks. You will have to do some re-writing to make sure your content doesn’t sound strange, but our theory is your business rules will learn and writing transitions is less than re-writing 50% of the copy. We believe, and we are testing this idea as I write, that order impacts “uniqueness”, so content that goes A B C looks new if it goes B A C. The real power of this idea is in quick assembly across time.

      Bottom line, for now, in our the Panda world we live in is rewrite or disallow. Hope you and Brian will be Beta testers of SpinSnip.

      Marty

      • MartinSellingzoe

        Robin,
        One other cool thought. Comments can help make the content unique too IF your comments are inline (i.e. not on their own page). You could seed 3 to 5 comments in and that would add enough to make the page look “new” to Google. Hat is a tad grey here, but should work.

    • BrianYanish

      Thanks Robin & Marty for the comments. That was the big question I had
      and needed to test. Would Google rank a site that has the EXACT same content as
      my Scoop.it post, and in many cases the original post and maybe even a multiple
      rescooped Scoop.it post and was one of the reasons I set up another test WP
      site first before doing it on my MarketingHits site. Google did rank it and in
      many cases higher than the original website post. So my testing continues on.

      So I set up my MarketingHits blog as another test, I know testing on my
      business’s website may not be the smartest way of testing but I wanted to make
      it REAL. So I could write about my findings (I guess I should but a disclaimer,
      “Don’t try this at home”)

      So my MarketingHits site is a Joomla site a with blog that is a basic WP
      install with a few plugins and a I did no code rewrite on the WP install.

      So now I’m tracking and analyzing everything very closely to see what is
      going to happen.

      More questions

      1. Will my blog continue to rank high?

      2. Is social traffic helping in the ranking of my site? (How much do
      followers, pins and tweets count)

      3. Does a WP site design, template and plugins play a role in the ranking? (I
      will need to set up more test sites for this)

      4. How much Adsense money can a site like this bring in? $100/month,
      $500/month $1000/month or higher. Niche topics will be key in ad revenue.

      5. Can this be duplicated?

  • Jen

    Brian, thanks for the post. I’m a little confused on “setting up the export of your Scoop.it posts to your WordPress site/blog
    is the Scoop.it feature of (redirects to original source).” Do you setup your WordPress blog in the sharing settings or the export settings? I have the Business plan, and I’ve never seen an option to turn on the redirect to original source. Is it automatic? Thanks!

    • BrianYanish

      Hi Jen, when you are in your topic go to the sharing options under Manage. Then right at the bottom of the list of options is a check box to have post to original site. Hope this helps. Brian

  • http://twitter.com/StevenMSweat Steven M. Sweat

    Great information! I am doing all of these techniques myself and it is generating traffic.

  • BrianYanish

    Yes, I even tested MyCurator on another site. So why I use Scoop.it? Scoop.it has many more benefits over WP curations pluggins I’ve tested. 1. a community of like minded people to get content from (rescoops) 2. advance management of sources content. 3. Scoop.it bookmarks and Chrome app. 4. Scoop.it user traffic that comes to my site via branding. 5. I can curate from my iPad or phone. 6. Scoop.it post visits – now at 190k. 7. I can set up multiple Scoop.it topics that export to different WP sites and social networks.

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