3 ways to build content marketing trust based on Edelman, Nielsen and Accenture research. Includes tips to make your content more credible to readers.
In this article Heidi covers many ways to use content marketing to help build trust for your business or organization.
She also includes many current stats within her article, like theses:
- 64% of respondents trust search engines, up 3 percentage points from 2016.
- 57% of respondents trust traditional media, down 5 percentage points from 2016.
- 51% of respondents trust online media, up 5 percentage points from 2016.
- 43% of respondents trust owned media, up 5 percentage points from 2016.
- 41% of respondents trust social media, down 3 percentage points from 2016.