Is it her magical vocals or her higher Klout score?
And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less influential than Uncle Pete, whose Klout score is 35?
These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people’s online influence through “social scoring.”
But the question is this: How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?
Twitter would look very different if Seth Godin were on it.
You Have Become a Number
If you have a social media account, your value as an influencer is already being calculated based on how often you tweet, connect, share and comment.
The measure of your “personal power” is your Klout score. The higher your score, the more “powerful and influential” you are. A high Klout score (say 70 and up) will almost guarantee your chances of getting a better job, higher social status and maybe even better luck on the dating scene!
Influence determined by social scoring is the new way of online marketing.
Believe it or not, there are people who are taking this number very seriously. Some have even started to question the wisdom of going on long vacations after working so hard to build up their Klout scores.
See on www.socialmediaexaminer.com