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How Content, Social media and Search Accelerate Your Business


This piece was written by Patricia Redsicker for Social Media Examiner 

 

In this article she reviews the book:

 

 Accelerate! Move your business forward through the convergence of search, social & content marketing by Arnie Kuenn.

 

Arnie Kuenn puts it simply:

 

“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”

 

This book is about successful digital publishing and consistent content quality. The author explains tht if you do it right and strive for quality, you’ll produce content that:

 

**Attracts links

 

**Compels people to share it on social media

 

**Meets the real needs of your customers

 

Here are some highlights:

 

**If you own a website, you have to start thinking like a publisher

 

1. Target your traffic through keyword research

 

2. Content must be maintained to be successful

 

3. Proper use of links to optimize content

 

4. Use social media to promote content-the right way

 

    **Great examples of how to do this

 

Selected by Jan Gordon covering “Content Curation, Social Business and Beyond”


Read full article: [http://bit.ly/KzBKiv]


See on www.socialmediaexaminer.com

 
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