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Improving Retail Service With Access To Shopper Data [Future of Retail]



One of the biggest boons e-commerce provided to brands and customers alike was the use of their purchasing and browsing data to suggest items they ‘might be interested in’ or show things ‘people like them’ also purchased. For the first time, retailers could offer customers quasi-personalized recommendations without actually knowing them, without having a brick-and-mortar store of dedicated salespersons committed to establishing long-term client relationships.


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