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Social Media Platforms 2015 [Research]

s a marketer, understand what your peers are doing on various social media platforms to maximize your business results.

Social Media Examiner does the marketing community a great service by assessing how marketers use the top social media platforms. The survey for their 2015 Social Media Marketing Industry Report is emailed to their readers who help share it. 3,720 people took the survey in 2015. Due to how it’s distributed, respondents are interested in or are using social media.

Source: heidicohen.com

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5 Content Marketing Rules for Google’s New Algorithm

On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. Really, mediocrity is what’s being expected, but that’s still going to be a challenge for the vast majority of websites. Now that experts are saying that the majority of American web surfing will take place on mobile devices by 2017 (and we’re almost there already), Google is simply being proactive in making sure the best websites are still dished up to surfers.

However, the algorithm is a change that’s going to impact all languages of all websites that appear in Google searches. What does this mean for content marketers? It’s time to focus not just on the quality of your online content, but its mobile-ready factor. You might be doing everything “right” from a content perspective, but that doesn’t mean much if almost half of users can’t readily access it. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign):

Source: blog.scoop.it

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MacKeeper refund ads will run on Facebook as part of class-action lawsuit settlement

A sizable Internet advertising campaign is planned to alert people to a proposed class-action settlement over MacKeeper, a security program for Macs accused of deceptive practices.

MacKeeper’s developer, ZeoBit, was sued in May 2014 in U.S. District Court for the Western District of Pennsylvania. Filed on behalf of Pennsylvania resident Holly Yencha, the class-action suit alleges MacKeeper was deceptively marketed and did not fully function as advertised.

Under a proposed settlement, ZeoBit—a company started in Ukraine but now based in California—will put $2 million into a fund to reimburse customers but admit no fault, which is customary in class-action settlements.

Source: www.macworld.com

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This Brand’s Got A New Content Marketing Ticket To Ride – Forbes

this brand’s thirty-eight year history, it never had much focus around consumer marketing.  In nearly every case, the brand has been presented as a “utility” meaning, if you want see artist X or team Y, you need to go to this brand to buy tickets for that event.  Because of this, there is a very binary relationship with fans (AKA its audience).

Source: www.forbes.com

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HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans

There’s little simple about ad tech, but HootSuite aims to strip away some of the complications with a new Facebook ad tool that it’s launching today.

Most marketers have come to terms with the fact that the free ride on Facebook is over; that some ad spending is necessary if you want to reach enough people on the social network. The question is when and how to spend, a complexity that many social media professionals don’t have expertise in — or time to spend researching.

Source: marketingland.com

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