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Facebook Ad Campaign Will Urge Users to Stream Live Video

Facebook Inc. plans a major ad campaign, including TV spots and billboards, to encourage more of its 1.7 billion users to stream live video on the social network, according to people familiar with the matter.

Facebook Live, launched in April, has been adopted by many major publishers and public figures, some of whom are paid millions of dollars by Facebook to produce a specified number of live videos every month.

Source: www.wsj.com

 
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13 Innovative Content Marketing Hubs from Brands

A content marketing hub is a website or blog where a brand publishes shareable content — articles, images, videos. It is a destination where the brand’s followers find a steady flow of helpful information or entertaining tidbits that go beyond the strictures of basic marketing copy. Essentially, it is the place where a brand’s audience should find content they actually want.

Here is a list of content marketing hubs from brands. These sites cover industry developments, expert tips, behind-the-scenes looks, and even intimate portraits. Some have polished editorial designs, while others are simply places for communities to share. Use these examples to imagine new places to engage your customers

Source: www.practicalecommerce.com

 
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Interesting Social Media Sites Statistics for the Top 10

Social media is that dominating force in the modern world that can change minds, catch more business, increase sales or build and shape a brand or business.

Have you fallen prey to spending hours on Facebook, or waking up at midnight to check for Tweets?

This is because of the impact social media has on all of us these days. Over the years, social media sites have also proven to be effective platforms for marketing.

 

Here are a few interesting stats for the top 10 popular social media sites.

Source: smallbiztrends.com

 
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20 Instagram Apps to Enhance Your Photos and VideosĀ 

Does your business use Instagram?

Are you looking for apps to help you create unique images and video for your Instagram feed?

In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram.

Source: www.socialmediaexaminer.com

 
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How To Share Video Storytelling In Your Social Media Marketing

The single most important strategy in today’s content marketing world is using video.

Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period!

No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose out1. And in case you haven’t noticed, the platforms for distributing video content online have shifted drastically over the last 18 months.

Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one-to-one branding to a whole new level.

Here are some more shocking video marketing stats…

Source: www.jeffbullas.com

 
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