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What’s the state of influencer marketing in 2017?

According to a study from market research company eMarketer last year, influencer marketing is rapidly growing in part because it can yield more authentic content – and it can help combat ad avoidance among consumers.

Source: www.thedrum.com

 
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How Eye Tracking Actually Works: A Closer Look #Infographic

Eye-tracking studies help marketers and designers create websites, ads, and effective user experiences online. But how exactly does eye tracking work? See this info-rich infographic for answers.

Source: www.marketingprofs.com

 
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What Should You Put in Each Section of Your Facebook Page for Maximum Engagement? #facebookmarketing

Great article about taking your Facebook page to the next level. Starting with your cover photo and moving onto the About page.

 

Learn more about getting your Facebook page working for you and your business.

Source: neilpatel.com

 
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Facebook wants to be a TV star to grab more ad money: Gadfly

It won’t last, but Facebook’s growth train keeps chugging along for now.

The company said Wednesday that its revenue rose 51 percent in the fourth quarter, and it turned 52 cents of every dollar into operating profit. That is a remarkable profit margin, and Facebook’s best ever.

Source: www.seattletimes.com

 
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Don’t Quit Facebook Without Giving This a Try First

This little-known tweak will make your wall relevant again in under 5 minutes and you won’t have to unfriend anyone.

Source: www.inc.com

 
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