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Facebook Updates Put New Focus on Local Businesses

In March 2015, Facebook announced the rollout of Local Awareness Ads, an update focused on local brick and mortar businesses exclusively.

Facebook has carried this trend into 2016 by announcing a new local component to the Insights dashboard, as well as an update to Local Awareness Ads that make them easier to create and target potential customers.

Facebook Page Local Insights

Facebook Page Insights provides demographic information about the users that follow and engage with a business’s page. It includes information such as age group and gender breakdowns, where followers live, what language they speak, and what content they engage with most.

Now, your business can use Insights to learn about the demographics of people who live nearby or who have recently visited the area where your store is located, regardless if they are followers of your page or not. The trends and data this new version of Insights supplies will make it easier for you to target these two groups with greater precision.

Here’s a breakdown of what the new version includes.

Source: webmarketingtoday.com

 
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7 Tips to Take Your Personal Brand to Celebrity Status

You seem to see them everywhere. Business celebrities who go beyond being an expert to being nationally or internationally known in their industry. They make the rounds on every podcast, business TV show and are all over the web. The strategy make sense: the more visibility means more credibility, brand recognition, clients and sales.

If you are a founder, an author, speaker, consultant, realtor or another type of “solopreneneur” serving as the face of your business, you’ve probably wondered, How did they do it?

Source: www.entrepreneur.com

 
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Are Marketers Ready For The Cross-Device Super Bowl?

A new report released today by Adobe notes that roughly 1 in 3 consumers watch live sports on something other than a traditional TV.

Source: www.adweek.com

 
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How Are B2B Marketers Rethinking the Customer Journey?

The influence of social media continues to drive big changes in the customer journey and marketing funnel. Some of the main changes such as the use of multiple devices by customers and the desire for always on customer service have created challenges for marketers. A report from Linkedin examines similar changes in the B2B market and provides suggestions to improve your business.

Source: www.adweek.com

 
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Facebook Celebrates 12th Birthday With Friends Day #friendsday

riends are the backbone of Facebook, and the social network is marking its 12th birthday Thursday, which it is referring to as Friends Day, with several announcements, including a new video product.

Facebook said that by midday Thursday, most users worldwide will see a “personalized video experience” atop their News Feeds, in which photos depicting “special moments” with their friends will be stitched together into short films.

Source: www.adweek.com

 
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