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iOS Push Notifications Have a 41% Opt-In Rate #Infographic

Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.

Source: www.adweek.com

 
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How to Target Local Customers With Facebook Ads #facebookmarketing

Do you want to connect with local customers on Facebook?

Have you considered targeting them with Facebook ads?

Facebook ads offer a quick, easy, cost-effective way to reach consumers in your local area.

In this article, you’ll discover how to get your business in front of local customers using Facebook ads.

Source: www.socialmediaexaminer.com

 
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Facebook Just Made A Pretty Awkward Change To Your Profile

If you haven’t looked at your own Facebook profile recently, you might want to go check it out.The social network recently tweaked a setting that changes how your employment and education history is displayed, a spokeswoman for Facebook told The Huffington Post on Monday. While the change won’t make any private information public, it could make some previously tucked-away information very obvious to your friends — which might be a bit uncomfortable.

Source: www.huffingtonpost.com

 
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Did Facebook Just Deliver A Crushing Blow To Native Advertising?

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two.

But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow.

It all started with a seemingly innocuous announcement on April 8. In a blog post, Facebook announced that it would start allowing publishers to share native ads right on their Facebook pages. Most of the press treated this as a good thing for media companies, which could now promote native ads to their sizable Facebook audiences.

In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.

Source: www.fastcompany.com

 
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Majority of travellers claim they prefer booking on a mobile device

Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so.

Source: www.tnooz.com

 
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