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How to Use Content Marketing to Build a Brand with Purpose

Nearly all content marketing advice is broken out into one of two trains of thought.

First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.

Zooming out one step is strategic advice. These are the considerations that help to guide and organize our tactics. They deal more with things like how content marketing can be used to build your online presence and SEO.

Source: www.entrepreneur.com

 
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7 reasons why people aren’t reading your content (and what to do about it)

Content marketing is often proclaimed to be one of the most valuable, effective marketing strategies available. But there’s a critical caveat to that description; people have to read your content for it to be valuable in any way. Of course, content comes in many forms—when I say “read” what I actually mean is “consume”. A person would need to read an article in the same way they would need to watch a video or listen to an interview—the point is, if a person isn’t engaging with your material, your material isn’t worth anything. So why people aren’t reading your content?

There are several potential reasons that could prevent someone from reading your material, and learning to prevent or mitigate those reasons can help you improve your readership (and therefore your entire content campaign). Pay special attention to these seven potential reasons, which I have found to be some of the most common and most devastating.

Source: blog.scoop.it

 
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How to Achieve Explosive Growth on Pinterest #infographic

Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.

Source: blog.bufferapp.com

 
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Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant

Facebook wants to be your digital assistant. The social network today announced it is testing a Siri-like personal assistant called M.

The service is a blend of artificial intelligence — similar to that which powers Apple’s Siri, Google’s Google Now and Microsoft’s Cortana — and human input, and Facebook believes that combination will make M better than its rivals. Like Siri, M will be able to give recommendations about the best places to dine in a city or help people pick a gift for a friend, but M will also be able to complete tasks such as making a restaurant reservation or having the gift delivered.

Source: searchengineland.com

 
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Think Outside the Box: Instagram Lets You Go Landscape, Portrait

When uploading a photo to Instagram that doesn’t fit the box, tap the format icon to adjust the orientation to portrait or landscape.

Source: www.adweek.com

 
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