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10 Ingredients for a Successful “System of Engagement” in Marketing

It is no longer possible to ignore the fact that there has been a dramatic change in the way people buy products today due to the Internet, the social web and the wide range of mobile devices with which everyone is always connected. Customers can use the Internet not just to get information about products, but also to see what other people say about a product or a service, both the positive and the negative opinions. It is true that customers have always listened to the recommendations of friends and acquaintances: this restaurant is good, that holiday hotel is great.

Source: www.socialmediatoday.com

 
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5 Things To keep In Mind Before Hiring A Social Media Manager

As your online presence develops, you may find that you no longer have time or energy to devote to other things. Maintaining your online presence may feel like a full time job. Hence, it is time to find someone to help you out to manage your businesses online presence. You can either hire a digital/ social media agency if you have that much capital to spare or get someone in-house to help you out like a Social Media manager.

Source: www.business2community.com

 
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Harnessing the Power of Facebook’s “Get Notifications” Feature

One of the most under-utilized features or functions on Facebook is the ‘Get Notifications’ feature. The average Facebook user likely doesn’t even know it’s there or what it does. What does the ‘Get Notifications’ function do anyway?


When you click the option, which appears in a drop down menu under the ‘Liked’ button, you simply click it. A check mark will appear to signify that you are signed up to receive notifications when that company page posts to Facebook. This gives businesses with a Facebook page the opportunity to educate their followers about the feature and incentivize them to activate it for their page.

Source: www.socialmediatoday.com

 
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The Art of Writing Better Emails [INFOGRAPHIC]

There were an estimated 3.9 billion email accounts in 2013. The majority of email comes from business correspondence, accounting for over 100 billion sent and received each day.

Source: www.socialmediatoday.com

 
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Twitter’s Controversial Algorithm Changes: What They Mean for Your Business

Twitter recently announced algorithm changes that have sent the Twittersphere into a spin. Dedicated users tweeted their collective dismay at the proposed changes. According to GigaOm’s Matthew Ingram, the message is clear: A Facebook style, curated news feed is coming, and it is likely here to stay. Yet, despite a torrent of veteran users threatening to leave Twitter, the company is willing to take the risk. Twitter’s CFO, Antony Noto explained:


“Twitter’s timeline is organized in reverse chronological order, but this isn’t the most relevant experience for a user. Putting that content in front of the person at that moment in time is a way to organize that content better.”

Source: www.socialmediatoday.com

 
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