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Twitter launches Partner Audience, its new ad-targeting feature based on user behaviors

Annoyed by those promoted tweets on your Twitter feed? Hopefully, Twitter will make these ads more relevant to you in the near future.

Source: thenextweb.com

 
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The Psychological Trigger That’s Confusing Your Customers (and What to Do about It)

For countless years, businesses have been searching for their own unique selling propositions, trying to differentiate themselves from their competitors and convince customers to choose them.

Businesses go about this in many ways, such as by highlighting the different features they have, lowering prices (or, in some cases, increasing prices), or focusing on the competitor’s disadvantages.

More progressive businesses focus on the emotional value their product or service provides. They emphasize how they change their customers’ lives, not by supplying them with endless pairs of socks, but by “paving their way to a brighter and more comfortable day.”

Source: blog.kissmetrics.com

 
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Instagram Rolls Out New ‘Carousel’ Ads

Brand marketers will be able to showcase more images on the photo-sharing smartphone app.

Source: www.entrepreneur.com

 
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Fitbit Acquires Health and Fitness App Creator FitStar

Health and fitness company Fitbit has announced its acquisition of FitStar, developer of the popular FitStar exercise apps on mobile devices.

Source: www.adweek.com

 
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3 Keys to Driving Mobile App Installs Efficiently and at Scale On Twitter

Twitter, the younger sibling of Facebook, shares a few traits with the company that invented the mobile app install ad.

Source: www.adweek.com

 
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