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Report Pegs “Click-To-Call Commerce” At More Than $1 Trillion Annually

A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile “click-to-call commerce” is worth more than $1 trillion today.

Previously, Marchex estimated that advertisers spend roughly $4 billion annually on paid-search-based click-to-call advertising. The chart below reflects the total value of transactions (as opposed to ad spending) impacted by mobile click-to-call.

Source: marketingland.com

 
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7 Amazing Website Layout Design Tools

The art of creating a captivating website design is one of skill, efficiency, and precision. When it comes to website layout and design, seasoned web design professionals work smart, not hard.

In order to accomplish award winning WordPress web design, designers will often turn to helpful website design and layout tools which are available on the internet to do much of the heavy lifting. That is not to say that these tools do all the work; they merely make it easier.

The web design game seems to be constantly evolving, and at a break-neck speed. It is hard to keep up with all of the tools that are available, so with this in mind we asked our friends and colleagues what tools they rely on for the best web design layouts.

Source: eitwebguru.com

 
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Squeezing More Value Out Of Your Most Important SEO Landing Pages

Key landing pages not performing as well as you’d hoped? Check out columnist Tom Demers’ helpful guide to getting the most out of your best content.

Source: searchengineland.com

 
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6 Simple Ways to Tap Into the Power of Influencer Marketing

Did you know that just 3% of people generate 90% of the impact online? 

Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach. 
To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr, to create The Content Marketer’s Guide to Influencer Marketing. This free guide has everything you need to help you identify the right influencers, perform outreach, and leverage these relationships to grow your business.

But why stop there?

Below you’ll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create.

Source: blog.hubspot.com

 
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3 Resources to Help You Create the Content that Already Exists in Your Imagination

Even though it may seem like starting to write is the most difficult part of the content creation process, just starting is not good enough.

As writers, we also need to have both a strong vision and unwavering confidence that enable us to complete, publish, and promote our projects.

To support you as you create your next piece of content — whether it’s your website’s cornerstone content or your email autoresponder series — this week’s Copyblogger Collection is a series of three handpicked articles that show you:

How to identify and overcome the factors that keep you from writing
How to use a visual system to organize your content ideas
How to write out smart solutions to your problems

Source: www.copyblogger.com

 
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