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What Consumers Dislike About Mobile Email

Consumers’ top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.

The survey of more than 1,000 US consumers found 44% say they receive too many emails on their smartphones and 37% say many of the messages they receive are irrelevant.

Other top complaints with emails received on smartphones include the following: Messages are too small to read and interact with (32% don’t like); difficulty seeing full websites on devices after clicking through (26%); and messages are often jumbled/not well-formatted for phones (21%).

Some 18% of respondents say they have no problems at all with their mobile email experience.

Source: www.marketingprofs.com

 
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8 Compelling Ways To Tell 140 Character Stories On Twitter

With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet.
Unfortunately, not all people have a natural talent for storytelling and writing good tweets. If you’re using your Twitter for social media marketing purposes, you have to learn how to write effective and concise content or else you’re in for costly mistakes that will leave your tweets ignored.

Source: www.jeffbullas.com

 
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Bing Ads Lets Marketers Preview Bid Changes in Real-Time

Despite your best intentions, there are bound to be times when your ad strategy just doesn’t perform the way you would like it to. Thankfully, Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes will increase the performance of their ad.

The Ad Preview Diagnostics tool creates easy access to Bing Ads’ new features. Below is an overview of the features, and tips for how to use them.

Source: searchenginewatch.com

 
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Touch of Technomagic – Literally Fantastic Website Designs

Today we are going to review tech style website designs that are inspired by sci-fi movies, neurobotic artworks, artificial and intelligent worlds of tomorrow, space arcades, cosmic landscapes and other fantastic stuff.

Unfortunately such prodigious designs quite rarely occur in our time. There are a couple of reasons: first of all, professionals prefer to follow current trends and as you already know – now is the era of flat design and rejection of anything skeuomorphic or surreal, and secondly, such a unique and unbelievable theme can’t be easily adapted to every project due to its strong distinctive techno vibe.

Source: www.onextrapixel.com

 
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How LinkedIn Has Improved the Search Experience for Most Users

Everyone’s favourite professional network now boasts some 330 million member profiles, 2 million jobs, 3 million companies, 2 million groups and a lot of status updates, comments, published posts. All that information will have to be organised somehow and since Yahoo! have recently closed their original web directory, we’ll have to rely on search for this.

Anyone who has had the pleasure of using LinkedIn search will know that it’s not exactly as clever as Google’s. And it’s not as clever as Facebook’s new Graph Search either. But the good news is that LinkedIn are working on it and here are a few updates:

Source: www.business2community.com

 
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