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Advertising with extreme suction power video #branding #marketing


How do you prove the suction power of a vacuum cleaner? Samsung solved this problem by demonstrating it in a playful way.

Source: www.youtube.com

 
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The Science Behind What People Love to Share on Social Media

The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?

Here, at BuzzSumo, we’ve crawled and analyzed over 120 million articles. In this post, we’ll show you the types of content that people like to share the most on Facebook, LinkedIn, Twitter, and Pinterest.

Source: blog.kissmetrics.com

 
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Social media makes people more likely to watch linear TV, with a third commenting on Facebook and Twitter

Social media makes people more likely to watch linear TV, with a third

A third (33 per cent) of people now actively plan their evenings around the TV schedule, data from Carat’s consumer research tool CCs has found.

The survey of 11,000 Brits found that social media activities around TV shows have driven an increase in linear TV, with 33 per cent commenting on Facebook or Twitter about what they’re watching during the show.

This means that fans of a show either have to watch when the show is first aired, or avoid social media for fear of spoilers – especially when 20 per cent of people say that their friends and family have had a big influence on their TV viewing

Source: www.thedrum.com

 
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The Case For Embracing B2B Social Marketing

Social media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert leads and customers with unprecedented power by creating a community of loyal brand ambassadors.

Social marketing is a powerful tool that is critical in B2B sales. B2B organizations are just beginning to embrace social and understand how to tie it back to their business objectives. Brands that don’t capitalize on it are handing the advantage to their competitors.

Google Plus content appears prominently in Google search results, and authorship images are even shown when users are logged in and the authors are in their circles. Twitter Chats are becoming a popular B2B conversational and lead generation tool, as well as an easy way to promote news, announcements and articles. Every business should have a LinkedIn company page to announce new hires, product launches and open positions.

Why You Need A B2B Social Life

Source: marketingland.com

 
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Britain’s social media stars making £2,000 a second

For 21-year-old Ben Phillips, a £12,000 windfall is less than a minute away – six seconds, to be precise.

All he needs to do is upload a clip filmed on his smartphone to the social media platform Vine. If he mentions a product or brand, that company will pay him thousands of pounds.

Now the Cardiff local (pictured, above) gets paid up to £2,000 for each second of promoted video he uploads.

Mr Phillips’ comedy clips include playing pranks and acting sketches with his friends – not high budget television ads – which have earned him the ear of advertisers.

But it’s not his homemade videos that brands are interested in. They are queuing up to get a mention in the hope that his 1.2 million followers will buy their products.

Source: www.telegraph.co.uk

 
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