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How to Use the Facebook Split Testing Feature for Ads

Do you want to improve your Facebook ad performance?

Looking to simplify your Facebook ad split testing?

Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results.

In this article, you’ll discover how to set up split tests to improve the performance of your Facebook campaigns.

Source: www.socialmediaexaminer.com

 
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Facebook says its mind-reading project is all about improving our lives. Yeah… right: Opinion

Let’s get one thing straight: this innovation isn’t for us. It’s for them, and for the advertisers and other players benefiting from our data.

Source: www.cbc.ca

 
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How to Write a Blog Post Your Audience Can’t Resist Sharing

Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI.
One of the best places to create content to share is your blog. However, it’s not as simple as jotting down a few hundred words, hitting publish and waiting for the traffic and shares to roll in. Not every blog post will resonate on social media. But not to worry.
We’ve spelled out every step for your below. Here’s how to write a blog post your audience can’t resist sharing:

Source: sproutsocial.com

 
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Feds Warn Social Media ‘Influencers’ To Stop It Already With The Stealth Ads

Like it or not, the fact is that we’ve crossed through the mirror into a world where people are paid lots of money to mention a product, wear an article of clothing, or sip some ab-tightening tea… not because they are famous but because they get paid lots of money to mention products they got for free, wear comped clothing, and drink dubious tea — a well-dressed, flat-tummied, ouroboros shown off in impeccably framed and filtered Instagram shots. You might find it repellant, but it’s legal, so long as all of that cash and compensation is adequately disclosed — a message that a number of “influencers” and their handlers have either ignored or not received.

Source: consumerist.com

 
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What is influencer marketing?

Influencer marketing is still relatively new, but it’s quickly proving to be a powerful strategy for companies of all sizes when it comes to building a brand and reaching a wider audience.

Source: www.tonyrobbins.com

 
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