Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million local reviews to the site.
Today, Yelp announced that they will be giving everyone a look at ten years worth of review content with a new tool called Yelp Trends.
From food trends to popular slang to short-lived beauty fads (Brazilian blowout anyone?), Yelp Trends searches through words used in Yelp reviews to show you what’s hot and reveals the trend-setting cities that kicked it all off.
The wealth of data availabile in Yelp Trends is made possible by surfacing the information about consumer trends and behavior shared in user contributed reviews.