In March 2015, Facebook announced the rollout of Local Awareness Ads, an update focused on local brick and mortar businesses exclusively.
Facebook has carried this trend into 2016 by announcing a new local component to the Insights dashboard, as well as an update to Local Awareness Ads that make them easier to create and target potential customers.
Facebook Page Local Insights
Facebook Page Insights provides demographic information about the users that follow and engage with a business’s page. It includes information such as age group and gender breakdowns, where followers live, what language they speak, and what content they engage with most.
Now, your business can use Insights to learn about the demographics of people who live nearby or who have recently visited the area where your store is located, regardless if they are followers of your page or not. The trends and data this new version of Insights supplies will make it easier for you to target these two groups with greater precision.
Here’s a breakdown of what the new version includes.