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Why Micro Learning Is Educating The ADD Generation

In 2012, Mashable had published an article called “Technology Creating a Generation of Distracted Students” which reported the results of a study done by Pew Research Center. According to their data, about 90 percent of 2,500 education professionals agreed that contemporary technology had created a generation which struggled to concentrate, was prone to distraction, yet apt with web search and quick to find any information.

Those changes in our capacity to concentrate has society-wide effects: a recent article by Fortune publicized the findings of Educational Testing Service (ETS) which indicated steep decline in American Millenials’ literacy, numeracy and something called ‘problem-solving in technology-rich environments'; as compared not only to their peers abroad but to the older generations in the US. “We’ve forced companies to make technology that’s extremely easy to use, and that’s better at doing our day-to-day tasks than we are”, said Andy Campbell in a Huffington Post article.

Source: thenextweb.com

 
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Twitter Now Lets Developers Embed Entire Tweet Timelines

Starting today, developers can integrate full tweet timelines from any Twitter account into theirs apps “with just a few lines of code.” This should save developers time, who would often have to embed multiple tweets into an app manually or gain access to Twitter’s Curator tool.

Source: thenextweb.com

 
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Attention, Interest, Desire, Action: Using AIDA for Social Media

Most brands today have learned that a social media presence is a key asset of a successful inbound marketing strategy and that targeted cross-channel content distribution brings a better online visibility.

We see, however, that posting more content doesn’t necessarily lead to more engagement. Some 60% of small businesses don’t see any return on investment from their engagement online.

Those reports imply that something is rotten in the ways companies approach social media marketing. That may be because social networks “are inherently additive pieces of the conversion funnel rather than causative,”  states Jay Baer of Convince & Convert.

Despite the problems of calculating the ROI of social media, those platforms remain essential for a business’s online expansion because they represent something of an online counterpart of traditional word-of-mouth marketing.

Moreover, social media requires a strategic approach to deliver results.

Source: www.marketingprofs.com

 
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40 Free Apple Devices Mockup PSD Designs

It’s not a secret that for years, Apple has had a huge impact on designers across the globe. Apple had always came up with revolutionary products like iPod, iPhone, iPad, Macbook, iMac, Mac Pro and now iWatch.

Source: www.instantshift.com

 
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The Science Behind the Modern Sales Professional #INFOGRAPHIC

With the growth of social media, potentials buyers are making their decisions online and sales teams should be a part of that process. How do sales teams avoid missing out on these opportunities? What are the skills and traits of modern salespeople? What makes a good social seller? Check out Sales for Life’s latest infographic examining the anatomy of a social seller.

Key Insights

76% of social sellers spend most of their time on LinkedIn vs Twitter (16%) and Facebook (44%)

According to LinkedIn, 89% of buyers turn away if the professional doesn’t have the right insights or knowledge about their business

A study performed by IDC social social buying study showed that Social Selling leaders are 80% more productive

Source: www.socialmediatoday.com

 
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