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11 tricks to create great facebook ad designs #infographic

A successful Facebook ad will increase the traffic to your website and attract more customers to your brand. Here’s how to do it right.

Source - Read More: blog.scoop.it

 
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How to Do a Competitive Content Marketing Analysis

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

 

To do a competitive content marketing analysis, take a list of your content marketing competitors and follow these three steps:

Source - Read More: contentmarketinginstitute.com

 
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Account-Based Marketing Strategy for Beginners: A Roadmap to Results

B2B companies are seeing better audience targeting, engagement, and ROI thanks to account-based marketing. In this post, we explain how.

Source - Read More: business.linkedin.com

 
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Facebook Cheat Sheet: All Sizes and Dimensions 2017

What is the Facebook profile picture size? How wide is the page of your brand? What’s the maximum video upload size? Here are all the numbers you need!

Source - Read More: www.dreamgrow.com

 
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The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Learn the true value of the vanity metric.

 

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. It’s this second point that is the thorn in the side of many marketers struggling to discover the true value of a vanity metric to a business.

In this article, “vanity metrics” include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate, and many more. Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing, digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts.

Source - Read More: business.linkedin.com

 
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