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How to use targeted social content to reap the sales rewards

Optimal social media marketing strategies are a lot more involved than simply showcasing your brand. Content is key and targeted marketing, when applied to its greatest advantage, will incorporate what we know about the sales cycle to help you achieve maximum results.

Source: digitalmarketinginstitute.com

 
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5 Incredible Ways to Boost Web Traffic Through Print Marketing 

Let’s get a few things straight about the print versus digital marketing debate. First, print isn’t dead; if that was true, the debate would have ended when it died. Second, arguing over which method works better is nonsense.

Digital marketing isn’t universally better than print or vice versa, because each method works best for certain types of businesses. But there is one universal truth marketers need to realize: print and digital marketing are not mutually exclusive.

In fact, print marketing is a great way for any business to boost its Web traffic. It helps businesses that focus on digital marketing expand their audience. And if you’re already relying on print, tying it to your Web presence is a great way to step up your digital marketing game.

Here are five ways to boost your Web traffic with print marketing.

Source: www.sitepronews.com

 
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Spotify is launching a Messenger bot for sharing song clips with friends

Spotify will be launching a bot for Facebook Messenger users that lets friends discover and share music directly in their chats. The bot, which takes advantage of Facebook’s soon-to-launch chat extensions, includes search tools, music recommendations, and sharing functionality for sending 30-second song clips to friends that can either be listened to within Messenger, or launched in Spotify’s app to hear the song in full.

Source: techcrunch.com

 
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What Creativity in Marketing Looks Like Today

What makes marketing creative? Is it more imagination or innovation?  Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

Source: hbr.org

 
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How to Use White Space in Website Design

It is a designers role to create compelling layouts users like to use. White space is a concept that will help you to make beautiful, easy to read websites.

Source: blog.apptension.com

 
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