Let’s get a few things straight about the print versus digital marketing debate. First, print isn’t dead; if that was true, the debate would have ended when it died. Second, arguing over which method works better is nonsense.
Digital marketing isn’t universally better than print or vice versa, because each method works best for certain types of businesses. But there is one universal truth marketers need to realize: print and digital marketing are not mutually exclusive.
In fact, print marketing is a great way for any business to boost its Web traffic. It helps businesses that focus on digital marketing expand their audience. And if you’re already relying on print, tying it to your Web presence is a great way to step up your digital marketing game.
Here are five ways to boost your Web traffic with print marketing.