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Video Marketing Strategy: Matching Brands & Web Video Stars

Via Scoop.itMarketingHits

A detailed break down of product placement in web celebrities’ videos, analyzing both the marketing and legal implications of this emerging form of video advertising.
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Foldable Device Screens, Coming Soon To Your Pocket

Via Scoop.itMarketingHits

A breakthrough in foldable OLED screen tech means a display can be folded in half like a sheet of paper without creasing. It’s no exaggeration to say this could change every mobile device’s design.
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Stunning video from Google shows just how important mobile is becoming for marketing

Via Scoop.itMarketingHits

This is the year of mobile and this video featuring statistics and insights shows just how important mobile is becoming…
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Why Some Brands May Need To Rethink Their Social Media Strategy

Via Scoop.itMarketingHits

Social media is widely recognized not only for creating deeper, more connected relationships between people, but for the promise it makes to brands to help them become more human. But just because a brand is humanized doesn’t mean everyone will suddenly want to be its “friend” or naturally decide to “Like” it.
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5 Ways Social Media Has Changed Marketing Campaigns

Via Scoop.itMarketingHits

Social media hasn’t just given brands a personality, it’s also changed the way they approach their marketing campaigns.
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