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5 Ways to Build a Following by Giving Something Away

Via Scoop.itMarketingHits

How brands are growing their audience and their business by using freebies in promotions and contests run through social media platforms.
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Does a spate of bad publicity for Facebook and twitter mean they are no longer cool?

Via Scoop.itMarketingHits

For the first time ever Facebook and Twitter have been getting bad press and the question is are they too big to still remain cool?
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5 Proven Twitter Marketing Strategies

Via Scoop.itMarketingHits

With new ad products, marketing on Twitter is more complicated than ever before. Here are a few tips on how to get started.
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Onswipe Makes Any News Site Touch-Enabled With HTML5 Magic

Via Scoop.itMarketingHits

Look out specialized magazine iPad apps — you’ve got a new competitor that aims to turn any website into a touch-and-swipe experience on tablets and smartphones with just a few lines of JavaScript.

Onswipe, which launched Tuesday, works by diverting iPad, iPhone and Android phone users from a publisher’s webpage to a specialized HTML5-driven page that behaves like a custom magazine app such as Popular Science and Wired magazine’s iPad apps or The Daily’s experiment of an app as a daily newspaper.
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Lytro: The $50M Tech That May Change Photography Forever | Fast Company

Via Scoop.itMarketingHits

That click you just heard? That was the sound of photography as we know it changing.

Lytro is a Silicon Valley startup that’s building on research carried out by CEO Ren Ng at Stanford, and its promise is simple: With its light field camera hardware and software, it could change photography in an almost unimaginable number of ways–starting with the thing that most news sites have picked up on this morning, the lack of a need to focus a photo.
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