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Social Media – Facebook Driving Traffic to News Websites : MarketingProfs

Via Scoop.itMarketingHits

Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some websites, according to a study by the Pew Research Center.

At the high end is The Huffington Post, which generates 7.96% of total site traffic via links posted on Facebook, followed by ABC News (7.35%), CNN (7.05%), The New York Times (6.20%), The Examiner (5.98%), and The Washington Post (4.58%).
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Brands Shift Focus of Mobile Outreach – eMarketer

Via Scoop.itMarketingHits

Agencies say more clients are interested in Android devices and SMS advertising.

As more consumers interact with brands via both smartphones and feature phones, marketers are approaching mobile advertising in new ways.
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Startup Aims To Be the World’s Event Calendar #Zapaday

Via Scoop.itMarketingHits

Event planning, marketing, politics and news are just a few professions in which it pays to keep a calendar of upcoming events. Usually compiling such a calendar is tedious (think intern plus Google plus Excel sheet), and many news organizations create news diaries to help keep track of upcoming events in certain categories.
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Twitter Users Are Way Bolder Than Facebook Users [INFOGRAPHIC]

Via Scoop.itMarketingHits

Research from Alterian and Sevans Strategy finds “follow me on Twitter” requests are way more popular than “friend me on Facebook” asks.
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Bridge the Website Analytics Gap With Dynamic Telephone Number Insertion

Via Scoop.itMarketingHits

A new technology, Dynamic Telephone Number Insertion (DTNI), has arrived and has the ability to track website leads based on incoming sales calls. With a modern website-analytics platform (Google Analytics, Omniture, etc.), it is fairly simple to track your closed sales back to their point of origin, whether from organic search, banner ads, social networking, pay-per-click (PPC), or other online marketing initiative.

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