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7 Lessons We’ve Learned Running App Install Campaigns on Snapchat

Snapchat has made no secret of its desire to steal a piece of the mobile application advertising pie that is ruled by Facebook and Google.

The popular chat app has been rolling out a number of ad products over the last year designed to let app marketers tap into its 173 million daily users, many of whom fall into the highly engaged college-aged and millennial brackets that marketers crave.

And from what we’ve seen so far, after running install campaigns on the platform for several months, the company’s efforts appear to be working.

Source - Read More: www.adweek.com

 
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No More ‘Dark Posts’: Facebook to Reveal All Ads

Facebook is bringing “dark posts” into the light in response to the election interference on social media last year, and the new rules will impact all advertisers.

On Friday, Facebook revealed a new system of disclosing what groups and companies paid for ads on its platform: Any ads running on Facebook will be readily viewable by anyone.

Source - Read More: adage.com

 
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10 Templates to Help You Create Beautiful Instagram Stories

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.

But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that!

Source - Read More: www.entrepreneur.com

 
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#Infographic Twitter Falls Behind the Competition

Twitter’s biggest problem for the past few years has been its lackluster user growth. Under the circumstances it must have been especially hard for the company to admit that it overstated its monthly active user numbers by one or two million since the fourth quarter of 2014 due to a miscalculation. In its third quarter earnings report, Twitter announced that its active user base had grown by four million over the past three months, but compared to other social media and messaging platforms that is nothing to brag about.

Source - Read More: www.statista.com

 
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11 Tips for How to Be a LinkedIn Power User #Infographic

Even if you’re not hunting for a new job, maintaining an updated LinkedIn profile can help you with future job prospects. Check out these tips on how to optimize your profile and stand out.

Source - Read More: www.marketingprofs.com

 
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