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How to Conduct a Social Media Audit : Social Media Examiner #socialmediamarketing

Wondering if your social media marketing efforts are paying off?

Want to better understand what’s working?

A social media audit will help you analyze the impact of your social media tactics.

In this article, you’ll discover how to perform an audit of your social media channels.

Source: www.socialmediaexaminer.com

 
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Facebook’s Zuckerberg: “We have work to do to prevent tragedies”

Mark Zuckerberg didn’t shy away from the controversy over the disturbing videos of a fatal shooting posted on Facebook Sunday.

 

After a lighthearted introduction in which the CEO of Facebook compared its F8 developer conference Tuesday to the latest film in “The Fast and the Furious” franchise (the latest of which is also referred to as “F8”), Zuckerberg turned more serious. He offered his condolences and reiterated the company’s position that it will review its “reporting flows” so that users can flag video and other content that violates its policies.

Source: www.cbsnews.com

 
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Snapchat Advertising: Is It Working? New Research 

Thinking of advertising on Snapchat?

Wondering if others are finding Snapchat ads effective?

In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses.

Source: www.socialmediaexaminer.com

 
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The Most In-Demand Marketing Skills in 2017

In 2017, marketers with digital skills, especially those with digital advertising and content expertise, are the most in demand by employers, according to research from McKinley Marketing Partners.

Source: www.marketingprofs.com

 
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Could Pepsi Make Things Right With a Logo That Actually Made the World Better?

With its wretched Kendall Jenner ad, Pepsi famously hit a new low among brands paying lip service to social causes. So, where does the brand go from here? At the most basic level, it can stop pretending to make the world a better place—or start genuinely doing so.

Two agency creatives have come up with a plan for the latter course of action—#PepsiCAN, a spec campaign that envisions Pepsi selling cans with redesigned versions of its logo to materially support certain pressing causes.

Source: www.adweek.com

 
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