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How LinkedIn became the ad industry’s favorite tool for self promotion

From a professional social network, LinkedIn seems to have increasingly evolved into a personal branding vehicle for ad agency execs.

 

The rise of social media has thrust personal branding into the mainstream. And while many celebrities have been born on consumer platforms like Instagram or YouTube, and others, like, say, President Trump, thrive on Twitter, in the advertising business, the place to shout “I’m a thought leader” is LinkedIn.

 

Once a place to professionally network, LinkedIn has evolved into a vehicle for marketing execs to weigh in on the hottest industry topics du jour in blog posts, self-promote and even dish out advice on entrepreneurship in their status updates.

Source - Read More: uk.businessinsider.com

 
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What Emotionally Connects Consumers to Brands?

Consumers say they feel most emotionally connected with a brand that seems to care about people like themselves and is making a positive difference in the world. See more study findings.

Source - Read More: www.marketingprofs.com

 
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How Important is Colour in Your Branding? #marketing #branding

Market Inspector has created an interesting infographic which looks at how much of a role different colours play in branding. So next time you’re thinking about re-designing your website or your company’s brand, have a think about what colours

you use and what impact they have on people that see it.

Source - Read More: theultralinx.com

 
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Tea Branding and Packaging: 46 Innovative and Delightful Designs

A collection of Innovative and Delightful tea branding and packaging designs for your source of inspiration, reference and guideline. Enjoy!

Source - Read More: ibrandstudio.com

 
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20 Stunning Examples of Brand Style Guides

Check out these creative style guides for some unique branding inspiration.

 

When it comes to building a memorable brand, it’s all about consistency.

 

When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.

The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.

Source - Read More: blog.hubspot.com

 
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