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The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them

Conversion Centred Design (CCD) exists to help designers create user experiences that drive a single business goal. [Tweet this]

That might be as simple as clicking to another page or as complex as ensuring a sale or registration on a website.

Conversely CCD makes it easy to determine when a design is unsuccessful because it fails to play its part in converting visitors into customers. As with all things design CCD is a hybrid between art (the visual, UX and content design) and a science (the measuring and analysing of the results).

Source - Read More: www.interaction-design.org

 
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The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them

Oli Gardner – the Creative Director of Unbounce (a landing page builder for marketers), is an advocate of CCD. He says that deploying CCD makes each page you create on a website a piece of “accountable content”. In that you can measure the impact, purpose and success of each page as that page plays a part in converting visitors into customers.Design is often about solving problems. Many of the problems that designers work on are user-oriented problems. However, there is another consideration when it comes to problem-solving; solving business-oriented problems.

Source - Read More: www.interaction-design.org

 
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