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How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

From understanding the big-picture search trends to making sure your SEO goals jive with your CEO’s goals, there’s a lot to consider when planning for 2017. In this Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.

Source: moz.com

 
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3 Steps for CEOs Eyeing Social Media Success #Infographic

So, the CEO of your company wants to dip his/her toes into the social media pool? MDG Advertising has three suggestions.

 
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How to Create Customer Personas for Your B2B Marketing

Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences. Source: www.convinceandconvert.com

 
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Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline

Twitter has been in the spotlight for the past several days over allegedly imminent (longstanding) plans to change the order of Tweets in your timeline. But while its CEO has confirmed there are no such plans for this week, Twitter is adding a new product in its advertising business that does underscore the fact that on Twitter, timing does count for a lot. Source:

 
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Report: 61% of Fortune 500 CEOs Have No Social Media Presence

Social integration across all levels of your business is a good idea for many reasons: faster customer service, more active roles from marketers, and a broader social presence overall. As the leader and often the face of the business, CEOs especially should be present on social networks. However, according to a report from software provider

 
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