Oli Gardner – the Creative Director of Unbounce (a landing page builder for marketers), is an advocate of CCD. He says that deploying CCD makes each page you create on a website a piece of “accountable content”. In that you can measure the impact, purpose and success of each page as that page plays a part in converting visitors into customers.Design is often about solving problems. Many of the problems that designers work on are user-oriented problems. However, there is another consideration when it comes to problem-solving; solving business-oriented problems.
Source - Read More: www.interaction-design.org