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What Creativity in Marketing Looks Like Today

What makes marketing creative? Is it more imagination or innovation?  Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

Source: hbr.org

 
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50 Gorgeous Color Schemes From Award- Winning Website Design

Color is such a fundamental part of the way we perceive the world that we often take it for granted. Think about it: From the youthful and vivid orange on someone’s attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in.

This is why one of the most powerful tools in a designer’s arsenal is color. It can either make or break a design; it can be the determining factor in engaging viewers or sending them promptly on their way.

As a non-designer, I often find it difficult to find just the right colors for my amateur projects. Whether I’m creating a simple image to support my content or more elaborate projects such as a slide deck or infographic, I frequently spend a good amount of time looking for the perfect color scheme. I ask myself questions like: Do I want my design to be inviting? Provocative and bold? Or intelligent and elegant?

Unless you’re a seasoned designer, it takes time and effort to find a color combination that works, which is why the design team at Visme decided to provide our users with a handy list of beautiful color schemes from websites that have been recognized by Awwwards, the most prestigious award for Web designers and developers….

Source: blog.visme.co

 
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Psychologist reveals optical illusion you have to scroll to see

A Japanese psychologist created what looks like nothing more than a black and white checkered image, but lurking in the design is a man’s face – and you have to scroll up and down to see him.

Source: www.dailymail.co.uk

 
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Woman Posing as a Piece of Meat Minces Social Media. Marketing fail?

A butcher shop in Australia is under fire thanks to a new promotion. In what seems to be an ad for the butcher shop, an unclothed woman marked up like a piece of meat poses in the shop’s display case. The Sydney-based model rests among the raw meat wearing some strategically placed garnish. According to The West Australia, she suggested the art design herself after being booked for the shoot.

Source: www.yahoo.com

What do you think is this a marketing fail?

 
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5 Steps To Write a Winning Design Portfolio. (With 4 Stunning Examples)

When you’re creating your design portfolio, you want to ensure it stands out, and it gets noticed. You’ve only got one chance to impress

Source: webdesignledger.com

 
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