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Facebook is getting ready to test paid subscriptions with publications

Facebook is moving ahead on plans to let people subscribe to publications through Instant Articles. Nothing’s final, but the current thinking is that it will support publications with metered paywalls and freemium models, said a source familiar with the briefings. These options would seem to accommodate metered publications including Facebook skeptic The New York Times; and The Wall Street Journal and The Economist, which make a certain selection of articles free and put the rest behind a paywall.

Source - Read More: digiday.com

 
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Facebook Says It Found More Miscalculated Metrics

Facebook Inc. said it has uncovered several more flawed measurements related to how consumers interact with content, raising more questions about the metrics marketers lean on to decide whether to buy ads on the social media network.

The company publicly disclosed on Wednesday that a comprehensive internal metrics audit found that discrepancies, or “bugs,” led to the undercounting or overcounting of four measurements, including the weekly and monthly reach of marketers’ posts, the number of full video views and time spent with publishers’ Instant Articles.

Source - Read More: www.wsj.com

 
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Did Facebook Just Deliver A Crushing Blow To Native Advertising?

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two.

But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow.

It all started with a seemingly innocuous announcement on April 8. In a blog post, Facebook announced that it would start allowing publishers to share native ads right on their Facebook pages. Most of the press treated this as a good thing for media companies, which could now promote native ads to their sizable Facebook audiences.

In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.

Source - Read More: www.fastcompany.com

 
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Creating Facebook Canvas ads: step-by-step guide #faceboookmarketing

Taking you through setting up Facebook’s new Canvas ads The Facebook advertising juggernaut moves on with yet another huge product roll out. This time it’s Canvas Ads. As with Instant Articles for mobile, the idea is to provide an “immersive” experience with a rich media combination of images, videos, gifs, text, products, carousels and more for mobile

 
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Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before? Well, they’re similar to Instant Articles, which allow publishers to share their content in an instantaneous fashion, bypassing slow load times. However, that’s not

 
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