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People Don’t Buy Products, They Buy Better Versions of Themselves #marketing

Understanding the features vs benefits phenomenon is one of the hardest things to do in product marketing. Here’re some examples for features vs benefits products

Source - Read More: blog.bufferapp.com

 
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Three Ways Your Marketing Team Needs to Use Social Insights

To guide major marketing decisions, Marketing should be using social insights to understand audiences, spot trends it can harness, and measure marketing-campaign success. See details here.

Source - Read More: www.marketingprofs.com

 
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How to Use BuzzFeed-Style Quizzes for Social Media Marketing

Have you ever taken a “personality quiz” and shared the results on Facebook or Twitter?

It seems like every day someone you know is sharing the latest, “What kind of ____ are you?” quiz, and that’s because these posts are fun to take, and easy to share. The average quiz gets shared 1900 times on social media, according to research by Buzzsumo, and their popularity doesn’t show signs of fading anytime soon.

Even traditional media outlets are now using quizzes to drive engagement on social media – The New York Times’ “How Y’all, Youse and You Guys Talk” quiz from a few years ago remains one of the publication’s most viewed and shared articles.

Given this, have you considered using quizzes in your own content strategy?

In this post, we’ll look at how to use a quiz as a marketing tool – but before that, here are some key examples of brands that have generated significant social attention through the use of quiz posts.

Source - Read More: www.socialmediatoday.com

 
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Six Digital Marketing Trends to Budget for Today #Infographic

With so many digital marketing trends (and fads), where should you focus your marketing efforts – and budget? From data to video to chat and more, these are the trends you should budget for.

Source - Read More: www.marketingprofs.com

 
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What Grade Do Marketers Give Their Personalization Efforts?

When grading their own marketing personalization efforts in the email, Web, and mobile channels they use, only 10% give themselves an A grade overall. See how they grade each channel.

Source - Read More: www.marketingprofs.com

 
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