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Social Media Marketing Mistakes That Will Drain Your Budget

In the past, it was unavoidable to see at least one post a day about how having a website is a must when you are running a business. Today, the same applies to social media platforms. Social media marketing has become a popular playground for businesses striving to promote themselves.

And, you know how it goes with favorite playgrounds, they are usually overcrowded. Quite often, SMBs jump right into the social media marketing game and make common mistakes that can potentially cost them greatly in the long run.

Here are the common mistakes businesses make with social media marketing and what you should do to avoid them.

Source - Read More: www.social-hire.com

 
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The 10 Most Important Social Media Metrics to Monitor

Trying to prove the value of your social media marketing? Here are the 10 most important social media metrics to monitor.

Source - Read More: mention.com

 
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How to Create a YouTube Business Account: A Step-by-Step Guide

Is your business on YouTube?
Hey, it’s not 2010 anymore. The takeover of video content marketing has been a long time coming as more and more brands have made the leap to YouTube. Whether it’s in the form of bite-sized how-to’s or long-form tutorials, YouTube content represents a cost-effective way to educate and entertain your audience.

Source - Read More: sproutsocial.com

 
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How to Do a Competitive Content Marketing Analysis

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

 

To do a competitive content marketing analysis, take a list of your content marketing competitors and follow these three steps:

Source - Read More: contentmarketinginstitute.com

 
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The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Learn the true value of the vanity metric.

 

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. It’s this second point that is the thorn in the side of many marketers struggling to discover the true value of a vanity metric to a business.

In this article, “vanity metrics” include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate, and many more. Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing, digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts.

Source - Read More: business.linkedin.com

 
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