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Why the ‘End of TV’ Is Great for Facebook and Google

If the dynamic tech duo could go back in time and design the perfect ally to push advertising from TV to mobile phones, it would look exactly like Netflix.

Source - Read More: www.theatlantic.com

 
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You May Soon Be Able to ‘Order Food’ Directly via Facebook

Facebook announced last October that users could order food directly from the pages of restaurants that use Delivery.com or Slice. This week, some users began seeing an Order Food feature, on both desktop and mobile, enabling orders directly via Facebook.

Source - Read More: www.adweek.com

 
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One app to rule them all? Facebook, Messenger and Instagram are sharing notifications

For many people, the Facebook family of apps will take up a large amount of real-estate on their smartphones. Facebook, Messenger, and Instagram are among the most popular apps across both iOS and Android and they may be coming closer together.In what’s being called a limited test, Facebook is showing notifications from all three services within its main mobile application. This means when scrolling through the Facebook Newsfeed it is possible to tap one button and see if you have any new Instagram or Messenger notifications.

Source - Read More: www.wired.co.uk

 
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What Grade Do Marketers Give Their Personalization Efforts?

When grading their own marketing personalization efforts in the email, Web, and mobile channels they use, only 10% give themselves an A grade overall. See how they grade each channel.

Source - Read More: www.marketingprofs.com

 
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A guide to using Facebook’s ‘Collection’ ad format

A guide to using Collection – a new ad format from Facebook that provides mobile shoppers with a more seamless and visually inspiring experience

Source - Read More: www.creativereview.co.uk

 
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