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Today’s marketing challenge: How to reach the mobile generation

You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet.
A new demographic has emerged: the mobile generation.

Mobile marketing is already a science. Some brand managers turn customers into numbers to be crunched in the quest for more revenue, but effective marketing caters to the individual. Consider these tips.

Eighty percent of internet users own a smartphone, and most use their phones for online shopping. The popularity of mobile retail apps skyrocketed last year by an astounding 81 percent. We know that the new storefronts are digital, but this information is useless if you don’t greet your customers with a smile even when they’re on smartphones.

Source - Read More: www.prdaily.com

 
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Amazing Mobile Marketing Strategy & Statistics for Digital Marketers #Infographic #mobilemarketing

With more people conducting more online business via mobile, it’s vital that all brands develop an understanding of mobile marketing best practices.

Source - Read More: www.socialmediatoday.com

 
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The Ultimate Guide to Mobile Marketing

“Mobile marketing isn’t magic. There’s a science to it.”

When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute their surreal growth to a lot of internal factors like platforms, market timing, etc. But the truth is that none of it would have been possible without an extremely well planned mobile marketing strategy.

In this article, we explore some of the most effective mobile marketing strategies used by widely popular travel apps like AirBnB, TripAdvisor, Priceline, Expedia and more. We explore the science behind the choices they made, and how those choices turned out to be great winners.

Source - Read More: www.business2community.com

 
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5 Tips to Improve Apps’ Retention, Engagement and Conversion #Infographic

There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup Appboy provides tips for retaining,

 
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3 Common Mistakes in Mobile Marketing

More than half of consumers now rely on mobile devices to stay connected to friends, work, email, social media and the Internet, for an average of three hours a day. By contrast, fewer than half of consumers still rely on their desktop computers to perform the same functions, according to data reported by media expert Mary Meeker

 
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