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How to Create a Successful Influencer Marketing Campaign

Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their reach by partnering with personalities that have large followings on their websites and social media platforms.

Source: www.entrepreneur.com

 
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10 of the Biggest Social Media Marketing Fails (And What You Can Learn From Them)

While everyone approaches social media with the best intentions, mistakes can happen, and those mistakes can lead to significant disasters for brand PR. Here are some examples of major social media fails, and what social managers can learn from them. 

Source: www.socialmediatoday.com

 
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The 10 Point Check List for Effective Social Media Analytics #infographic

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly where, who, what, and why an influencer or

 
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24 Brands That Made it Big with Content Marketing

Content marketing is considered one of the newer forms of brand outreach, but it’s fast proving to be one of the most effective. According to a survey from the Custom Content Council, 72% of marketers feel that content marketing offers a better ROI than magazine advertising, while 69% think that it’s more effective than direct mail and PR. Despite

 
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Experts Predict Greater Use of Social Media Monitoring by Marketing & PR in 2016

Increasing use of social media listening monitoring will be one of the major marketing and PR trends of 2016. Marketers often focus on the “talking” side of communication and neglect its listening aspect. That will continue to change in the coming year. A growing number of successful case studies, better monitoring and measurement tools, a

 
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