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Account-Based Marketing Strategy for Beginners: A Roadmap to Results

B2B companies are seeing better audience targeting, engagement, and ROI thanks to account-based marketing. In this post, we explain how.

Source - Read More: business.linkedin.com

 
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The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Learn the true value of the vanity metric.

 

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. It’s this second point that is the thorn in the side of many marketers struggling to discover the true value of a vanity metric to a business.

In this article, “vanity metrics” include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate, and many more. Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing, digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts.

Source - Read More: business.linkedin.com

 
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7 Emails Your eCommerce Store Needs to Send Out on an Automated Basis #Infographic 

Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again.

More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38 for each $1 spent?

One of the biggest reasons why customers prefer emails over other promotion channels is personalization. Marketing emails can be highly personalized, down an individual user level, which is appreciated by prospects and customers.

Source - Read More: www.socialmediatoday.com

 
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Does Social Media marketing actually generate ROI? – Smart Insights Digital Marketing Advice

New research from the DMA shows that only 48% of marketers agree that social media gives them any return on investment. A report from the DMA on social med. Marketing topic(s):Social media analytics. Advice by Robert Allen.

Source - Read More: www.smartinsights.com

 
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How to Maximize the ROI of Your Lead Generation Campaigns

If you want your marketing and your business to succeed, you need to achieve the highest-possible ROI by optimizing your lead generation campaigns. Here’s how you can maximize lead-gen ROI.

Source - Read More: www.marketingprofs.com

 
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