Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again.
More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38 for each $1 spent?
One of the biggest reasons why customers prefer emails over other promotion channels is personalization. Marketing emails can be highly personalized, down an individual user level, which is appreciated by prospects and customers.
Source - Read More: www.socialmediatoday.com