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Walkers social media stunt spectacularly backfires

Walkers Crisps asked fans to send in selfies which would be inserted into videos in a social media campaign but it backfired when pranksters instead submitted notorious images.

Source - Read More: www.dailymail.co.uk

 
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Instagram is the most harmful social network for your mental health

Our addictive feeds of fitness models, exotic travel, and photo-perfect moments don’t often match with our comparatively humdrum and badly lit lives. The discontent caused by that disconnect is enough that a growing body of research suggests social media is contributing to mental-health problems such as anxiety, depression, sleep deprivation, and body-image issues in young people.

Source - Read More: qz.com

 
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The Top Social Media Trends In 2017 (And How They Can Help You)

Social media is one of the fastest changing industries out there. Here are some of the biggest trends that will dominate Facebook and Instagram in 2017.

Source - Read More: www.jeffbullas.com

 
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Study: Snapchat and Instagram are the worst for young people

A new study lends credence to what you’ve probably always suspected: social media is having a pretty negative effect on teenagers — Instagram and Snapchat being the worst culprits. The study, published today and called “Status of Mind,” was conducted by researchers for the Royal Society for Public Health in the UK. T

Source - Read More: thenextweb.com

 
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How to Use BuzzFeed-Style Quizzes for Social Media Marketing

Have you ever taken a “personality quiz” and shared the results on Facebook or Twitter?

It seems like every day someone you know is sharing the latest, “What kind of ____ are you?” quiz, and that’s because these posts are fun to take, and easy to share. The average quiz gets shared 1900 times on social media, according to research by Buzzsumo, and their popularity doesn’t show signs of fading anytime soon.

Even traditional media outlets are now using quizzes to drive engagement on social media – The New York Times’ “How Y’all, Youse and You Guys Talk” quiz from a few years ago remains one of the publication’s most viewed and shared articles.

Given this, have you considered using quizzes in your own content strategy?

In this post, we’ll look at how to use a quiz as a marketing tool – but before that, here are some key examples of brands that have generated significant social attention through the use of quiz posts.

Source - Read More: www.socialmediatoday.com

 
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