It may not seem an immediately obvious conclusion, but a lot of people are using Facebook in their search to buy a car.
I mean, it makes sense, people are using Facebook for almost everything these days, at least in some capacity – but most are probably not aware of just how influential The Social Network can be in the vehicle purchase process.
According to research released by Facebook earlier this year, digital platforms influence some 70% of all auto sales, while social media alone is set to influence 40% of auto sales by 2020. Instagram’s also popular among those looking to buy a car, making Facebook more broadly a key platform for automotive sellers as they look to connect where their customers are active.
Catering to this, Facebook has this week announced two new ad options for auto companies looking to maximize their messaging across platform.
Source - Read More: www.socialmediatoday.com