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The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Learn the true value of the vanity metric.

 

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. It’s this second point that is the thorn in the side of many marketers struggling to discover the true value of a vanity metric to a business.

In this article, “vanity metrics” include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate, and many more. Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing, digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts.

Source - Read More: business.linkedin.com

 
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Facebook Says It’s Policing Fake Accounts. But They’re Still Easy to Spot.

Executives of Facebook, Twitter and Google faced questioning this week on Capitol Hill about Russia’s intrusions. But that is only a small fraction of the fraud on social media.

Source - Read More: www.nytimes.com

 
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No More ‘Dark Posts’: Facebook to Reveal All Ads

Facebook is bringing “dark posts” into the light in response to the election interference on social media last year, and the new rules will impact all advertisers.

On Friday, Facebook revealed a new system of disclosing what groups and companies paid for ads on its platform: Any ads running on Facebook will be readily viewable by anyone.

Source - Read More: adage.com

 
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#Infographic Twitter Falls Behind the Competition

Twitter’s biggest problem for the past few years has been its lackluster user growth. Under the circumstances it must have been especially hard for the company to admit that it overstated its monthly active user numbers by one or two million since the fourth quarter of 2014 due to a miscalculation. In its third quarter earnings report, Twitter announced that its active user base had grown by four million over the past three months, but compared to other social media and messaging platforms that is nothing to brag about.

Source - Read More: www.statista.com

 
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Facebook’s reach-killing test in Slovakia is a big warning to all media

Media outlets in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia are going through a rough week – and they have nobody but Facebook to blame for the headache.

 

A new Facebook news feed experiment is purportedly causing a huge decrease in organic traffic to news outlets in the aforementioned countries. Last Thursday, the social media giant brought its Explore Feed feature to desktop, but it turns out it didn’t have the best impact on news sites, to put it lightly.

Source - Read More: thenextweb.com

 
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