From a professional social network, LinkedIn seems to have increasingly evolved into a personal branding vehicle for ad agency execs.
The rise of social media has thrust personal branding into the mainstream. And while many celebrities have been born on consumer platforms like Instagram or YouTube, and others, like, say, President Trump, thrive on Twitter, in the advertising business, the place to shout “I’m a thought leader” is LinkedIn.
Once a place to professionally network, LinkedIn has evolved into a vehicle for marketing execs to weigh in on the hottest industry topics du jour in blog posts, self-promote and even dish out advice on entrepreneurship in their status updates.
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