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LinkedIn will tell employers you want a new job (and claims your boss won’t find out)

Do you trust LinkedIn to keep a secret? If you do, you might let the company tell corporate recruiters you’re looking for a new job. LinkedIn has introduced a new feature in the US, UK, Canada, and Australia called Open Candidates.

Source: qz.com

 
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Google testing ratings percentage instead of yellow ratings stars in text ads

Google has long featured star ratings in search ads and organic listings. In a new test, the eye-catching yellow stars and rating number are replaced by a percentage of positive ratings.The desktop search results were sent to Search Engine Land by Peter Lavelle, digital marketer for Pure Fx in the UK. Notice the stars are replaced with “94% positive rating.”

Source: searchengineland.com

 
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4 Reasons Employers Are Going Mobile In 2016

2015 was a big year for the world of work. From the increasing use of mobile technology, the introduction of Gen Z into the workforce, the flexible workday, and an increased value placed on employee engagement initiatives, the workplace has been changing a lot. Things have been changing in the area of enterprise communications, too.

 
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The Undeniable Influence of the Emoji

At the surface level, emojis are just a way to add emotion or personality to the less personal ways we communicate. If you’re like many consumers out there, you probably like to include an emoji or two in text messages or social media posts. After all, there’s an emoji to describe practically any emotion, product,

 
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The basics of measuring B2B content marketing ROI with Google Analytics

B2B firms are investing more of their budgets in content marketing but a common challenge remains in trying to track the return on investment (ROI). In fact less than one in three UK marketers said they were successful in this regard, according to a recent report from the Content Marketing Institute (CMI).Regular analysis of website

 
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