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How Consumers Find and Use Online Reviews for Local Businesses

Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal.

The report was based on data from a survey conducted in September 2016 of 1,062 adult consumers in the United States.

Half of respondents say they check online reviews of local businesses regularly, up from 33% in 2015.

Source - Read More: www.marketingprofs.com

 
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Facebook signs up to Privacy Shield data treaty #facebookprivacy

Facebook has signed up to a new EU data pact that allows personal information to be transferred to the United States, potentially sparking yet another privacy row.

Source - Read More: www.telegraph.co.uk

Great article to help you with Facebook.

 
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The Most Effective PPC Channels #onlinemarketing

Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.

The report was based on data from a survey of 183 brand and agency marketers from the United States, Canada, and the United Kingdom.

Some 86% of respondents say text PPC ads have been an effective marketing channel for their business this year.

Source - Read More: www.marketingprofs.com

 
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Great Website Design From Desktop to Mobile: 8 Business Websites

Believe it or not, your mobile website is the only version of your site some of your customers and prospects will ever see. In the United States this year, nearly one in 10 internet users will only go online with a mobile device. Fifty-one percent of consumers’ internet time is now spent on mobile, and 42 percent of B2B purchasers do product research on their phones.

Source - Read More: www.business2community.com

Many of my clients see 80% of their website visitors are mobile users.

 
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The Entrepreneur’s Toolkit: 41 Tools to Get Up and Running

One new business is started every minute in the United States. Some economists predict that more than 40% of Americans will be self-employed by 2020. Eighty-eight percent of the Fortune 500 companies that existed in 1955 no longer exist today. Fifty percent of new businesses close within 4 years. Only a third of those new

 
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