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Google Posts now gives museums, movies, musicians & sports groups dedicated space in search

Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.

Source: searchengineland.com

 
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Why are there still so many jobs? #tedtalk

Here’s a paradox you don’t hear much about: despite a century of creating machines to do our work for us, the proportion of adults in the US with a job has consistently gone up for the past 125 years. Why hasn’t human labor become redundant and our skills obsolete? In this talk about the future of work, economist David Autor addresses the question of why there are still so many jobs and comes up with a surprising, hopeful answer.

Source: www.ted.com

 
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Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year #facebookads

According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page and 62 percent are buying Facebook ads. It also estimates there are in excess of 2.5 million US businesses paying for ads or boosted posts on Facebook, spending on average $1,500 per year.

The survey population consists of a mix US businesses, a subset of which qualify as small businesses. However, some of the respondents have significant annual media and marketing budgets of more than $100,000 and represent larger-spending advertisers.

Source: marketingland.com

 
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Instagram tests shoppable photo tags

Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US.

The retailers tag products in their photos, which are hidden behind a “Tap to view products” button. After selecting their product of choice, users see an in-app details page with a specific product’s price, description, additional photos, and a “Shop Now” button to buy it on the web.

Source: techcrunch.com

 
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10 Ways to Increase Facebook Engagement

With over 1.04 billion daily users and 40% of small businesses in the US, Facebook is a major piece of the social media marketing puzzle for most companies. For a long time, brands saw a lot of success on Facebook and were able to reach their target audience fairly easily. More importantly, they were able

 
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