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Live From Facebook Spaces: A New Way to Share VR With Friends

Thanks to the immersive power of virtual reality, Facebook Spaces lets you feel like you’re spending time with your friends in person — no matter where they are. Starting today, you can share live video on Facebook from Facebook Spaces to give the people you care about a window into your VR world. Bring more friends along for the ride!

Source - Read More: newsroom.fb.com

 
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Viaccess-Orca demonstrates VR monetisation using eyeball-tracking

As part of its aim to help operators monetise advanced video experiences through new data insights, Viaccess-Orca has been demonstrating a new advertising effectiveness technology for VR, which measures users’ attention using eye-tracking, to generate 360-degree ‘heat-maps’.

Source - Read More: v-net.tv

 
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An Introduction To 360° Video For Social Media Marketers

Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands.

Emerging alongside it are relatively affordable consumer gadgets such as the Samsung Gear VR, which make virtual reality more accessible than ever. It seems the virtual dreams of the 90’s are finally being realized and there’s no doubt the marketing world is paying close attention.

To be clear, this article is not strictly about virtual reality. Instead, we’re going to look at VR’s little brother, 360° video. Despite what some will have you believe, there are important distinctions to be made between the two. Still, they certainly fall into the same category of immersive, just-like-being-there experiences.

Source - Read More: www.business2community.com

 
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Primer: What is VR, and why should photographers care?

Digital Photography Review: All the latest digital camera reviews and digital imaging news. Lively discussion forums. Vast samples galleries and the largest database of digital camera specifications.

Source - Read More: www.dpreview.com

 
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What Brand Marketers Can Learn About VR From the Gaming Industry

Virtual reality’s time has come. And so has your ability to be anywhere. With anyone you want. Inevitably with anything disruptive, the conversation turns to metrics and attempts are made to pigeonhole VR into something already existing so satisfactory comparisons might be drawn, sometimes to justify a do-nothing “watching brief.” Traditional campaign costs, reach, channels,

 
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