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Retail Marketing: 5 Innovative Ways Brands Are Leveraging Technology

This article shares several ways brick and mortar businesses are leveraging digital retail marketing, eCommerce, and technology to grow their sales.

Source - Read More: www.jeffbullas.com

 
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Five Innovative Content Marketing Tactics for 2020

Content marketing is being re-defined and disrupted by fast-advancing technologies. Are you staying behind? Here are five innovative content marketing tactics you should consider integrating into your marketing strategy in 2020, and a few tools to make your life easier:

Source - Read More: buzzsumo.com

 
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How to Use Events in Your Content Marketing

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan and run.

Source - Read More: marketinginsidergroup.com

 
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Healthcare Content Marketing: 5 Creative Examples From Brands

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. To show you what kind of ambitious stories, tools, and resources are possible, we collected five exceptional examples of healthcare content marketing. Think of this list as medicine for marketers searching for inspiration

Source - Read More: contently.com

 
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This Facebook Ads Strategist Answers the 3 Commonly Asked Questions

Most marketers today understand that social media advertising is a critical component of the marketing mix, but sites like Facebook and Instagram can be intimidating for individuals who aren’t especially social media savvy. In order to get a clearer picture of optimal social media ad strategy, I reached out to Chris Chung to get his insights on some of the most common questions that get asked about advertising on Facebook.

Source - Read More: www.entrepreneur.com

 
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