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Snapchat’s $1.3 Billion Drop In Value Is Linked To A Kardashian

Following a negative tweet made by Kylie Jenner about the new Snapchat update, the value of its parent company Snap dropped $1.3 billion.

Source - Read More: www.forbes.com

 
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The 5 Step Guide: Evolving Your Customer Journey Strategy

What can brands do in order to put up a fight against growing influences and depleting attention spans? It starts with taking a long, hard look in the mirror.

Source - Read More: www.brandwatch.com

 
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Hey CMOs, Here’s How To Set A Facebook Ad Budget That Works From The Start

Many saw it looming on the horizon, but 2017 was finally the year when digital ad spend eclipsed TV. In two short years, digital ads are expected to make up a full 50% of all ad spending.

Google and Facebook make up more than 70%  of the digital advertising market in the U.S. , and Amazon has pledged to jump into the fray this year. It’s a smart move on Amazon’s part — as more Americans spend time on digital devices and consume content and advertising there, the brands that fail to make the leap with them will fall behind.

How do enterprises with well-established advertising budgets shift their attention to Facebook ads without seeing a simultaneous drop in ROI?

Source - Read More: www.forbes.com

 
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6 ways to boost videos’ reach and longevity 

Many companies today are investing in video, yet most fail to get optimum bang for their buck.

Resharing video content across social media platforms is an easy way to expand your reach and extend the lifespan of your content. Whether you have demos, training videos, how-tos, interviews with executives or other evergreen footage, it’s important to consider how you might recycle these assets.

Most companies fail to reuse videos as part of new marketing efforts, which is tantamount to leaving money on the table.

Here are four ways to wring more marketing value out of videos:

Source - Read More: www.prdaily.com

 
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4 Ways to Use Psychology in Your Social Media Marketing

Just like society at large, social networks are a space where individuals tend to act in particular, more or less clearly defined ways. The predictable nature of their behavior makes people susceptible to influence of others, and sometimes the desired action we are goaded to take is paying attention to specific brands. This insight lies in the core of every marketing strategy ever developed, including those which are used online on social networks. All marketing uses psychology in one way or another. Therefore, social media marketing relies on understanding the psychology of social media users in order to promote services, products and the brands that lie behind them.

Source - Read More: www.relevance.com

 
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