Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection along with the need for a defined target audience. These are the foundations for building a strong brand identity within your market.
The question to ask yourself now is this: Do you want to own and operate an average restaurant or do you want to own and operate a memorable destination – despite the current COVID-19 pandemic?
To stand out in the crowd and not be branded as just an average restaurant or bar, you must also have differentiation. Each consumer in the market values factors that differentiate one brand from the next in their own way, so you need a defined target audience. Differentiation gives your bar or restaurant brand greater importance to a defined target audience because they can resonate with it and integrate it directly into their own lives.
Read the full article at: www.restobiz.ca