Content is king. Most experienced marketers and successful brands are already vouching for that by developing unique and powerful content marketing campaigns. Really, there’s no wonder why they do it… Content marketing costs 62% less than traditional advertising channels and provides 3x as many results in terms of traffic and leads. Another study from Curata points out that 74% of today’s companies confirm that content marketing is enhancing the quality and increasing the quantity of leads.
Source - Read More: www.jeffbullas.com
Content marketing has many challenges when done right it can generate leads and improve your customer base.