According to the Federation of Small Businesses, SMEs (small and medium enterprises) have embraced mobile/social advertising. However, only a small percentage of them view mobile apps as a significant opportunity to break out from the clutter.
One of the most cited reasons for this is that SMEs don’t quite understand how effectively mobile apps could be used to promote their businesses. Moreover, they find building apps an expensive and time-consuming process.
When asked about the use of mobile in business, Greg Stuart, CEO of the Mobile Marketing Association, replied: “There’s a knowing-versus-doing gap. They know they need to do it, but how do they do it?”
Source - Read More: blog.kissmetrics.com