By now, most businesses have gotten the message: Content marketing is more popular than ever, and it’s not going anywhere any time soon.
As content marketing replaces traditional marketing efforts across the board–70 percent of B2B marketers are generating more content than they were a year ago–companies of all sizes are creating their own publishing houses to consistently pump out content that is not only useful, well-researched and educational, but also entertaining and inspiring.
The B2C Content Marketing report, for example, found that 50 percent of B2C marketers expect their budgets to increase. Meanwhile, content marketing was rated as the most important digital marketing trend for 2015, as seen in the graph below.
Source - Read More: blog.visme.co