All things being equal, content that generates results over a long period will win over content with a shorter life span.
But time is a difficult thing in content marketing. With 9,100 tweets scrolling by per second, the average lifetime of a single tweet is no more than 18 minutes. Twitter is our live radio broadcast, Facebook is live TV. Content doesn’t stick there, but is washed away by the next update almost as soon as you’ve hit publish.
Source - Read More: contentmarketinginstitute.com
Great article with a ton of helpful tips for you to use in your content marketing strategy.