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5 Benefits to Using Visual Content in PDF Marketing Materials

Creating PDF marketing materials that reliably turns readers into sales is more important now than ever.

One way to supercharge your marketing material is by adding strategically chosen images.

Adding the right images to your PDF marketing assets is proven to grow more sales.

Scientists have discovered that humans remember images better than words. They believe it’s an evolutionary survival feature to be able to vividly recall what was seen.

Research has also shown that images are a powerful tool for communicating your marketing message and increasing sales.

It may sound startling, but images are processed in the brain remarkably fast and the memory of those images are retained at a far higher rate and for a longer period of time than words.

Read the full article at: www.searchenginejournal.com

 
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