Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under increased criticism and scrutiny.
Despite these problems, Facebook remains a powerful tool for businesses trying to reach new customers. Even with its troubles, Facebook’s more than two billion active monthly users make it a power to be reckoned with. And that includes you, because a large proportion of your target audience in all likelihood has a presence on this social media platform.
That’s why you should, too — and that means doing more than just maintaining a business page on Facebook that you occasionally update. Here’s a closer look at some of the ways your company should be using Facebook to up its marketing game:
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