Google Analytics has a wide variety of features that most marketers aren’t taking advantage of. By ignoring the full functionality of Google Analytics, your business could be missing out on valuable insights worth thousands of dollars in potential revenue.
Content marketing effectiveness, in terms of increasing brand awareness and lead generation, is restricted to the data you have at your disposal. Quality data informs better business decisions. Companies regularly pay large sums of money for market research and consumer insights—much of which you can find in your own analytics.
Here are six ways to use Google Analytics that you haven’t thought of, but should start doing today.
Source - Read More: www.searchenginejournal.com