When it comes to video advertising, small businesses have to navigate and adapt to a sea of changes — most recently Facebook’s algorithm news . Having delved into what the changes mean for my company, we realized the new algorithm isn’t as harmful as it may initially seem. Simply put, it means small businesses need to start zeroing in on the video methods that have worked in the past and incorporate them into their daily video marketing strategies. Instead of trying to figure out a way around Facebook’s recent changes, learn how to capitalize on them, creating video content that will keep you high in your customers’ feeds.
With that said, Mark Zuckerberg’s announcement that Facebook is shifting the focus of its news feed to favor personal stories and exchanges between users has once again left small businesses and video marketers without a clear roadmap of what’s ahead. But before you abandon ship, here are three ways your business can use the new algorithm to your advantage and set your brand up for success on social media.
Source - Read More: www.forbes.com