Content marketing is a marathon.” In the content marketing community, this phrase is our version of “there’s no place like home.” Say it enough times, at enough conferences, and all of our problems will go away.
Or maybe not.
Great content marketing can absolutely deliver compounding returns over time, building loyal audiences likely to buy more from a brand. But even if a CMO agrees with this idea, she may not be inclined to implement it. Why? Because marketing leaders have little incentive to play the long game.
Source - Read More: contently.com