Increasing use of social media listening monitoring will be one of the major marketing and PR trends of 2016.
Marketers often focus on the “talking” side of communication and neglect its listening aspect. That will continue to change in the coming year. A growing number of successful case studies, better monitoring and measurement tools, a more sophisticated understanding of data analytics, and the proven value of online listening in gaining insights into market opinion will prompt more brands to become more diligent in their social media monitoring during 2016.
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