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Facebook is looking to avoid YouTube’s pitfalls by providing marketers a slew of tools to keep their ads away from less desirable content

Facebook wants to prove that it has the technology chops to address marketers’ brand-safety concerns — before something really bad happens.

The tech giant is rolling out new tools to monitor when ads might appear next to dicey content — think a graphic video or a controversial news site like Breitbart. While Facebook has stepped up its efforts to police content, including hiring 3,000 people to specifically keep content from being shared on the platform, brand safety is subjective for a lot of advertisers and many marketers have asked for more control around where their ads appearing.

Source - Read More: www.businessinsider.com

 
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