How often should you post fresh content your social marketing pages? To find the answer, one must ask another important question – how quickly does your content age on social media?
Evergreen content is a quaint concept but it’s time to own up to the fact that there is no such thing as ageless social marketing content. People change, their likes and dislikes change, societies change, the idea of humour changes, and all these changes mean that every piece of content uploaded online is bound to lose relevance amongst its audience.
Let us take a look at some important social platforms and try to understand how content ages so that we can come up with more effective social marketing strategies.
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