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How Six Companies Are Shifting Their Content Marketing Strategies To Reach More People

Content marketing started out as a way for companies to increase trust between themselves and their audience, improve their SEO and establish themselves as thought leaders in their industry.

Now that the method has solidified its importance within companies digital strategies, brands are working on coming up with new and unique wants to make their content stand out, and more effectively communicate to their audiences.

In the past few years, content marketing has evolved way beyond blogging and social media marketing, and it takes careful planning and deliberate action to get their message across. When trying to gain loyalty and build a customer’s trust, there’s very little room for error when it comes to being transparent and responsive to potential clients or customers. 

Here’s how six marketers are re-assessing their content strategies and coming up with new ways to optimize communication with their audience, make their content more personalized, refined and add more even value.

Source - Read More: www.relevance.com

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