In the past few years “content marketing” has become a buzz word in the digital world. As traditional channels to promote products and services are faltering and consumers are demanding an increasing individualised offering, it has been lauded as the answer to many marketing woes. The days of in-your-face, aggressive and sales orientated marketing are over.
Instead more subtle techniques, tactics like ghost marketing have come to the fore. Experts are warning that it is not as easy as simply spinning a good yarn – there is a great degree of science to telling stories that will build your brand, engage your audience, and drive more profit. In this article, we look at how you can use content marketing to engage your audience and ultimately grow your business.
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