You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital to your company’s success. According to reserach performed by Aberdeen, 51 percent of companies report that leads from content marketing are of a higher quality than leads found through traditional advertising. So even if you’re busy putting out the various fires that inevitably occur at young companies, the time and money spent on content marketing will give you unmatchable ROI. In a way, you can hardly afford not to do it. The question is: How do you create effective content when your budget is smaller than you’d like?
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