Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in .45 seconds. If you provide no other context in your search query, such as “barbecue chicken recipes” or “crockpot chicken recipes”, information overload may kick in and you could be without a decision on what to eat for dinner.
The same is applicable to content marketing. If you produce multiple content items without providing context for your audience, my guess is they will be left somewhat directionless and more likely to visit your competitor’s website. While this may not leave them without a decision on dinner, it can impact your website traffic, engagement rate, and ultimately your revenue.
Source - Read More: marketinginsidergroup.com