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How to Use BuzzFeed-Style Quizzes for Social Media Marketing

Have you ever taken a “personality quiz” and shared the results on Facebook or Twitter?

It seems like every day someone you know is sharing the latest, “What kind of ____ are you?” quiz, and that’s because these posts are fun to take, and easy to share. The average quiz gets shared 1900 times on social media, according to research by Buzzsumo, and their popularity doesn’t show signs of fading anytime soon.

Even traditional media outlets are now using quizzes to drive engagement on social media – The New York Times’ “How Y’all, Youse and You Guys Talk” quiz from a few years ago remains one of the publication’s most viewed and shared articles.

Given this, have you considered using quizzes in your own content strategy?

In this post, we’ll look at how to use a quiz as a marketing tool – but before that, here are some key examples of brands that have generated significant social attention through the use of quiz posts.

Source - Read More: www.socialmediatoday.com

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