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Merchandising Matters: Product Detail Pages

10 ideas for using content and functionality to help fill visitors’ carts.

Depending on how effectively you’ve been able to optimize the conversion funnel up until now, by putting the right products and access to details in the path of each visitor so they’re well-informed, they may already have made most of their purchasing decision. In this case—the best case—all that’s left for a visitor to do on the product detail page is click on the add-to-cart button. And that means you want to make it easy for them to carry out this critical step toward conversion.

Since the scenario described above is optimal, and doesn’t describe all visitors’ experiences, let’s take a look at some of the best practices to test so you can present product detail pages that are built for action on various fronts:

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