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Mobile-Optimized Site or Dedicated App? Determining What is Right for Your Business

Consider the following before making a choice…
With the massive proliferation and use of mobile devices such as iPads, smartphones, Android tablets, and advanced e-readers, it has become increasingly necessary for companies to expand their presence in a way that allows for easy access from these relatively new pieces of tech.

According to Nielsen in their 3Q 2011 Social Media Report, approximately 40 percent of social media users access their accounts through mobile devices. As of now, the two most popular ways to reach mobile consumers are through an application or a mobile-based website. While some may think the decision arbitrary, or even that it is necessary to create both, the truth is that choosing incorrectly can result in lost revenue and even utility disadvantages. With that in mind, consider the following before deciding to optimize a site for mobile or build a dedicated app.
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